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News
Why Brand Events Need a Rebrand
The format is typical. A downtown venue. A branded cocktail. Maybe a neon sign with some phrase about empowerment or creativity. A room full of people half talking to each other, half making content about being there. Everyone posts the same Story within like 20 minutes and then quietly leaves with a gift bag before the thing is even really going.
Creative
News
From Sydney Sweeney’s Bathwater to Star Wars: How Dr. Squatch Built a Partnerships Engine, an Interview with Kiel Faulkner
In 2020 when Covid hit we were able to still produce our soaps and that's when we really saw the business spike. Paid media acquisition was really cheap, and we were starting to see the success with the limited-edition launches.Area 51 was the first limited edition soap and we were starting to see the success from it.
Influencer, Affiliate & PR
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