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Frameworks & Playbooks

Frameworks and playbooks

Playbook

Product Commercialization Framework

The Product Commercialization Framework by Angela Ubias — exited founder of Common Heir and product developer behind 50+ consumer brands — replaces the generic product brief with the questions that actually decide a launch: why the product deserves to exist, what role it plays in the portfolio, what must be true for it to succeed, and how to resource it. Includes a fully completed example brief.

Physical Product Development & Commercialization
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Playbook

The Brand Bootcamp Playbook

The Brand Bootcamp Playbook by Liz Ahern — former CMO of Chamberlain Coffee, with brand-building years at Red Bull and Carvana — is a four-week workbook that takes you from an honest read of what your brand is today to your first concrete brand change in-market.

Marketing Strategy & Brand
Content & Organic
Influencer, Affiliate & PR
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Playbook

The Five Partnerships Types

Most brands approach partnerships backwards. They start with a wishlist of names they'd love to work with, then reverse-engineer a reason the deal makes sense. The result is a lot of collabs that look good on a mood board and underdeliver on the P&L — because nobody decided upfront what job the partnership was actually supposed to do.

Marketing Strategy & Brand
Influencer, Affiliate & PR
Retention & CRM
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Playbook

Live Shopping Playbook

How to plan, run, and optimize TikTok Shop livestreams end-to-end, covering equipment and staffing, product selection and sequencing, on-stream hosting and promotion tactics, and post-stream performance analysis.

Influencer, Affiliate & PR
Content & Organic
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Template

The Landing Page Toolkit

A practical toolkit for for building better landing pages with three templates designed to help founders structure landing pages, communicate value, build trust, and launch faster.

Creative
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Playbook

The DTC Go To Market Playbook

A guide for launching and surviving the first 12 months of a DTC brand in 2026.

Marketing Strategy & Brand
Paid Media
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Playbook

The Affiliate Playbook

The Affiliate Programme Framework by Mike Currey is a practitioner's playbook built on decades of experience, most notably scaling Quince's affiliate revenue from $2M to $54M in three years.

Influencer, Affiliate & PR
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Playbook

Scaling from $10 to $100M

If you've hit a certain revenue mark and growth has started to feel harder than it should - you're not imagining it. The playbook that got you here can stop working at scale. The team is busy, the spend is up, and the needle isn't moving the way it used to. 

Marketing Strategy & Brand
Analytics & Experimentation
Retail & Marketplace
Physical Product Development & Commercialization
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