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Analysis
Paid Social 101: A Guide to Growing E-Commerce Brands
A practical, opinionated guide to paid social advertising for eCommerce brands, focused primarily on Meta. It covers campaign structure, creative strategy, budgeting, and scaling — written for founders and operators managing spend from under $10K/month up to $50K+. The guide reflects a 2026 perspective where algorithm-driven targeting has made creative quality the primary lever for performance.
Paid Media
Analysis
Smaller Teams, Bigger Output: Building Teams in the AI Era
On November 11th, 2021, I stood on the floor of the New York Stock Exchange, celebrating the IPO of Winc, the direct-to-consumer wine club I had just helped take public. In the 18 months prior to our IPO, I had been promoted 4 times from Retention Lead to Chief Marketing Officer and built my team from 2 to 40+ full time, onshore staff.
Marketing Strategy & Brand
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