Beyond the ROAS Trap: Building Brands That Actually Last
Session Overview
Why the ceiling you're hitting isn't a media problem, it's a brand problem – lessons from Red Bull, Carvana and Chamberlain Coffee on building the brand first and letting performance amplify it, from the fragmentation diagnostic to a brand health dashboard and retail readiness checklist.
The Brand Bootcamp Playbook
The Brand Bootcamp Playbook by Liz Ahern — former CMO of Chamberlain Coffee, with brand-building years at Red Bull and Carvana — is a four-week workbook that takes you from an honest read of what your brand is today to your first concrete brand change in-market.
Like what you see? Hire Liz
Get the best in intelligence to your inbox weekly.
- Operator insights on the tactics and systems driving modern e-commerce growth.
- Clear analysis of the shifts shaping modern e-commerce.
- Unfiltered conversations with the people actually building great brands.
Your submission has been received!
One membership.
Three ways to brilliance.
Every expert on the platform is carefully reviewed for real-world experience, creative thinking, and a track record of building things that actually work. We do the vetting so you can focus on the work.
The thinking behind brands that win.
Skip AI-generated hot takes and generic playbooks. Get direct access to the expertise category leaders have to offer through intelligence built for operators.
Counsel from people who’ve done it.
Book 1:1 sessions with experienced operators who’ve built and scaled real brands. Pressure-test your strategy and get clarity before you spend time or money on the wrong things.
Work from people who’ve built the best.
Bring in proven talent to help execute, fractionally or full-time. Work with people who think like owners and know how to turn strategy into real progress.