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Liz Ahern

$
200
/hr

LizAhern

I take DTC brands into national retail, running the integrated campaigns across influencer, paid media, and partnerships that support expansion.
Chief Marketing Officer
CMO expanding DTC brands into retail | Chamberlain Coffee, Red Bull
Marketing Strategy & Brand
United States
, 
Los Angeles
0 (0 Reviews)
Available
21-40

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/hour

$000

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/month

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LizAhern

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Overview

Liz is a seasoned marketing executive with a proven track record at Chamberlain Coffee, Red Bull, and Carvana. As CMO of Chamberlain Coffee, she successfully led the brand’s expansion into major retailers like Walmart and Whole Foods, driving growth through integrated campaigns involving influencer marketing, paid media, and strategic partnerships. At Carvana, Liz developed and executed brand positioning and go-to-market strategies, notably producing a Webby-awarded YouTube series that captured millions of impressions. Her work at Red Bull increased market share through impactful localized campaigns tied to festival and NBA partnerships.

Best Fit For
  • DTC brands entering national retail
  • Companies coordinating influencer, paid, partnerships
  • Coffee and CPG brands scaling distribution
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Triple Whale
Superfiliate
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Brand Marketing
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Selected Freelancer:

Liz Ahern

I take DTC brands into national retail, running the integrated campaigns across influencer, paid media, and partnerships that support expansion.

Chief Marketing Officer

Liz is a seasoned marketing executive with a proven track record at Chamberlain Coffee, Red Bull, and Carvana. As CMO of Chamberlain Coffee, she successfully led the brand’s expansion into major retailers like Walmart and Whole Foods, driving growth through integrated campaigns involving influencer marketing, paid media, and strategic partnerships. At Carvana, Liz developed and executed brand positioning and go-to-market strategies, notably producing a Webby-awarded YouTube series that captured millions of impressions. Her work at Red Bull increased market share through impactful localized campaigns tied to festival and NBA partnerships.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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