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Performance Creative Lead @ BG Health
Published: September 8, 2025
Job description
We're looking for a Performance Creative Lead to help scale our performance marketing efforts. Someone who can develop, test, and monitor new ad concepts, landing pages, product pages, upsells, and AOV tactics. We expect every asset to be rooted in consumer psychology, direct response, and data.
We're a fast growing DTC health and wellness brand based out of Chicago, USA.
We're a fast growing DTC health and wellness brand based out of Chicago, USA.
Experience Requirements
Proven experience in the DTC (direct-to-consumer) space, preferably within health, wellness, or lifestyle brands
Strong track record of developing and scaling performance-driven creative campaigns across paid social.
Hands-on experience with A/B testing creative assets, landing pages, product pages, and upsell flows
Knowledge of consumer psychology and experience applying behavioral insights to ad creative and funnels
Proficiency in analyzing campaign data to optimize creative performance
Experience collaborating with cross-functional teams (growth marketing, design, product, CRO, etc.)
Familiarity with conversion rate optimization (CRO) best practices and tools
Strong understanding of direct response advertising and high-performing creative formats
Strong track record of developing and scaling performance-driven creative campaigns across paid social.
Hands-on experience with A/B testing creative assets, landing pages, product pages, and upsell flows
Knowledge of consumer psychology and experience applying behavioral insights to ad creative and funnels
Proficiency in analyzing campaign data to optimize creative performance
Experience collaborating with cross-functional teams (growth marketing, design, product, CRO, etc.)
Familiarity with conversion rate optimization (CRO) best practices and tools
Strong understanding of direct response advertising and high-performing creative formats
