Fractional Head Of Performance Creative Strategy @ Timeless Patents

We’re looking for a Fractional Head of Creative Strategy to develop and lead the overarching creative strategy for our paid channels. You’ll work directly with the founder to turn insights into concepts, manage creative testing frameworks, and guide designers, editors, and UGC creators to produce content that converts while staying true to our brand aesthetic.

We're currently spending $65k per month on Meta and plan to scale to $150k during Q4. This can become a full time role if desired.

Responsibilities
- Own the creative strategy for paid social campaigns (just Meta initially)
- Analyze performance data and translate learnings into clear creative briefs
- Develop and maintain a testing framework (hooks, formats, concepts, angles)
- Lead and manage creative workflows with designers, editors, and UGC creators
- Partner with the founder on brand voice, positioning, and campaign concepts
- Build and maintain a content calendar aligned with product launches, seasonality, and campaigns (e.g. gifting holidays, Black Friday).
- Ensure creative is on-brand (vintage, emotional, gift-centric) while hitting performance benchmarks

- 3+ years of creative strategy experience in e-commerce, DTC, or agency
- Proven track record of scaling brands with creative-driven paid social
- Deep understanding of gifting psychology and consumer behavior
- Ability to balance brand storytelling with performance marketing rigor
- Strong communicator who can write sharp briefs and give actionable feedback
- Comfortable working alongside the founder, in almost constant communication in the beginning
- Most importantly, being borderline obsessive about generating net new ideas and staying on top of what's working for other brands