Head of Growth - TOTYM (TCG + Plush Brand) @ TOTYM

TOTYM is a growing mythology-inspired trading card game and collectible plush brand looking for an experienced fractional Head of Growth to take ownership of creating the marketing strategy, and building the systems, team, and execution plan required to scale.

We have established infrastructure across operations, manufacturing, fulfillment, customer support, and community, but need senior leadership on the growth / marketing / sales side. We’re looking for someone who can assess where we are today, identify the highest-impact growth opportunities, establish clear priorities and KPIs, and lead execution across areas such as paid acquisition, creative strategy, CRO, retention, and other relevant growth channels. Depending on your strengths, you may execute directly or help us identify and manage specialists to execute against the strategy.

Experience marketing to TCG, collectibles, toys/plush, gaming, hobby, or similar enthusiast-driven audiences is strongly preferred. We’re especially interested in someone who understands how these consumers think, what motivates them to discover, collect, play, and engage with brands, and can translate those insights into creative marketing concepts and growth strategies specific to our niche.

Candidates should also have demonstrated experience leading growth for DTC/e-commerce consumer brands, including developing growth strategy, scaling paid acquisition, directing or creating performance creative, analyzing data, running A/B tests, optimizing for conversions, and building or managing the people and systems responsible for execution.

We’re looking for someone who can move between high-level strategy and hands-on execution to get things done, create and manage the growth engine, identify growth constraints and opportunities, and turn them into clear, measurable execution plans.