Open
Applicants: 72
TikTok Shop GMV Max Performance Operator / Media Buyer @ Ettika
Published: September 29, 2026
Job description
Ettika is looking for an experienced TikTok Shop GMV Max performance operator to actively manage and optimize our TikTok Shop advertising.
This is a hands-on performance role focused on profitable GMV growth, not simply increasing spend or topline GMV.
You will be responsible for monitoring GMV Max performance, adjusting budgets, identifying winning products and creatives, cutting spend where performance is weak, and aggressively scaling areas that are producing strong returns.
We already have meaningful TikTok Shop volume, a large creator/affiliate ecosystem, significant ongoing content production, and products with established sales history. We need an operator who understands how to turn that ecosystem into a more efficient and scalable paid engine.
The right person should be comfortable working inside the account daily and making decisions based on ROAS, contribution economics, product performance, creative performance, spend velocity, and inventory availability.
Responsibilities include managing GMV Max campaigns and budgets; reallocating spend between products and opportunities; scaling winners without destroying efficiency; reducing or stopping inefficient spend; identifying products that deserve additional investment; analyzing which affiliate/creator content is driving paid performance; identifying creative fatigue and the need for additional creative volume; and providing clear reporting on what is working, what isn't, and what actions are being taken.
Our objective is not “spend more to generate more GMV.” We want to build a TikTok Shop advertising operation capable of scaling while improving and maintaining strong ROAS.
This is a hands-on performance role focused on profitable GMV growth, not simply increasing spend or topline GMV.
You will be responsible for monitoring GMV Max performance, adjusting budgets, identifying winning products and creatives, cutting spend where performance is weak, and aggressively scaling areas that are producing strong returns.
We already have meaningful TikTok Shop volume, a large creator/affiliate ecosystem, significant ongoing content production, and products with established sales history. We need an operator who understands how to turn that ecosystem into a more efficient and scalable paid engine.
The right person should be comfortable working inside the account daily and making decisions based on ROAS, contribution economics, product performance, creative performance, spend velocity, and inventory availability.
Responsibilities include managing GMV Max campaigns and budgets; reallocating spend between products and opportunities; scaling winners without destroying efficiency; reducing or stopping inefficient spend; identifying products that deserve additional investment; analyzing which affiliate/creator content is driving paid performance; identifying creative fatigue and the need for additional creative volume; and providing clear reporting on what is working, what isn't, and what actions are being taken.
Our objective is not “spend more to generate more GMV.” We want to build a TikTok Shop advertising operation capable of scaling while improving and maintaining strong ROAS.
Experience Requirements
We are specifically looking for someone with direct, hands-on TikTok Shop GMV Max experience. General Meta buying or standard TikTok Ads experience alone is not enough.
Ideal candidate has:
- Proven experience managing and scaling TikTok Shop GMV Max campaigns in the U.S.
- Experience managing meaningful daily/monthly TikTok Shop ad spend.
- Demonstrated ability to improve ROAS while scaling GMV, rather than simply increasing budgets.
- Strong understanding of GMV Max optimization, product-level performance, creative performance, affiliate/creator content, and Shop Ads.
- Ability to explain when to increase budgets, decrease budgets, pause products, or allow the system additional time to optimize.
- Experience working with high-volume creator/affiliate content and turning organic/affiliate winners into scalable paid opportunities.
- Strong analytical ability around ROAS, CPA, conversion rate, AOV, returns/refunds, margin and contribution economics.
- Experience in fashion, beauty, jewelry, accessories, or another high-volume consumer category is strongly preferred.
- Comfortable being accountable for performance and providing clear weekly recommendations and reporting.
Please include actual examples of TikTok Shop accounts you have managed, approximate monthly spend/GMV, ROAS achieved, and specifically what you personally controlled inside GMV Max.
Ideal candidate has:
- Proven experience managing and scaling TikTok Shop GMV Max campaigns in the U.S.
- Experience managing meaningful daily/monthly TikTok Shop ad spend.
- Demonstrated ability to improve ROAS while scaling GMV, rather than simply increasing budgets.
- Strong understanding of GMV Max optimization, product-level performance, creative performance, affiliate/creator content, and Shop Ads.
- Ability to explain when to increase budgets, decrease budgets, pause products, or allow the system additional time to optimize.
- Experience working with high-volume creator/affiliate content and turning organic/affiliate winners into scalable paid opportunities.
- Strong analytical ability around ROAS, CPA, conversion rate, AOV, returns/refunds, margin and contribution economics.
- Experience in fashion, beauty, jewelry, accessories, or another high-volume consumer category is strongly preferred.
- Comfortable being accountable for performance and providing clear weekly recommendations and reporting.
Please include actual examples of TikTok Shop accounts you have managed, approximate monthly spend/GMV, ROAS achieved, and specifically what you personally controlled inside GMV Max.
