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Freelance Retention Marketing Manager @ Wizard Wellness, Inc
Published: September 18, 2026
Job description
We are looking for a hands-on freelance Retention Marketing Manager to own our email, SMS, and subscription program. You will work directly with our growth team and report to our VP of Marketing. This is not a strategy-only role. You will build, deploy, and optimize in Klaviyo, manage our content calendar, and keep our retention program running at a high level week over week.
What You Will Own:
Email and SMS Execution
Build, QA, and deploy up to 15 emails and 8 SMS per month across campaigns and flows
Manage segmentation and deployment across Klaviyo and Postscript
Maintain flow library and ensure all automations are performing and up to date
Strategy and Calendar
Develop and maintain a monthly email and SMS content calendar tied to our marketing calendar, product launches, and retail moments
Identify and brief up to 2 new flows per month based on performance gaps and customer journey analysis
Run a monthly campaign review with insights and recommendations
Subscription and Retention
Own the health of our subscription program: churn reduction, winback flows, and replenishment optimization
Identify and execute quick wins from an initial Klaviyo audit in month one
Reporting
Deliver monthly performance summaries across flows and campaigns with clear insights and next steps
Track key retention metrics: open rates, click rates, revenue per send, list health, subscription churn, and LTV
What You Will Own:
Email and SMS Execution
Build, QA, and deploy up to 15 emails and 8 SMS per month across campaigns and flows
Manage segmentation and deployment across Klaviyo and Postscript
Maintain flow library and ensure all automations are performing and up to date
Strategy and Calendar
Develop and maintain a monthly email and SMS content calendar tied to our marketing calendar, product launches, and retail moments
Identify and brief up to 2 new flows per month based on performance gaps and customer journey analysis
Run a monthly campaign review with insights and recommendations
Subscription and Retention
Own the health of our subscription program: churn reduction, winback flows, and replenishment optimization
Identify and execute quick wins from an initial Klaviyo audit in month one
Reporting
Deliver monthly performance summaries across flows and campaigns with clear insights and next steps
Track key retention metrics: open rates, click rates, revenue per send, list health, subscription churn, and LTV
Experience Requirements
2+ years of hands-on Klaviyo experience, ideally at a DTC beauty, wellness, or supplements brand
You have built flows from scratch and managed a full campaign calendar, not just assisted on one
Strong copywriting instincts: you can write a subject line that works and brief creative in a way that gets you what you need
Subscription program experience is a strong plus (ReCharge, Skio, or similar)
You move fast, communicate proactively, and do not need to be chased for updates
Comfortable with a bi-weekly sync and weekly performance summaries
You have built flows from scratch and managed a full campaign calendar, not just assisted on one
Strong copywriting instincts: you can write a subject line that works and brief creative in a way that gets you what you need
Subscription program experience is a strong plus (ReCharge, Skio, or similar)
You move fast, communicate proactively, and do not need to be chased for updates
Comfortable with a bi-weekly sync and weekly performance summaries
