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Head of Retention @VIIAHEMP.COM @ VIIA
Published: August 27, 2025
Job description
We’re a fast-growing, DTC cannabis brand on a mission to revolutionize modern wellness. At VIIA, we craft effect-driven, hemp-derived CBD and THC products designed to elevate your daily life from focus and energy to deep relaxation and rest. Accessible nationwide and delivered to your door, VIIA is one of the fastest-growing brands in the space.
The Head of Retention will be responsible for developing and executing the strategies, systems, and team needed to drive customer lifetime value, repeat purchase rates, and subscription retention. You will own the customer journey from first purchase through every repeat order, loyalty touchpoint, and subscription renewal.
This is a senior leadership role reporting directly to the CEO and working closely with the Head of Acquisition to ensure a seamless full-funnel experience.
The Head of Retention will be responsible for developing and executing the strategies, systems, and team needed to drive customer lifetime value, repeat purchase rates, and subscription retention. You will own the customer journey from first purchase through every repeat order, loyalty touchpoint, and subscription renewal.
This is a senior leadership role reporting directly to the CEO and working closely with the Head of Acquisition to ensure a seamless full-funnel experience.
Experience Requirements
5+ years leading retention and lifecycle marketing for a high-growth DTC eCommerce brand.
Proven success improving LTV, subscription retention, and repeat purchase rates.
Deep experience in email/SMS lifecycle marketing, loyalty programs, and subscription optimization.
Strong analytical skills with the ability to translate data into action.
Skilled at building and leading high-performance teams.
Adept at balancing customer experience with revenue optimization.
Comfortable operating in a fast-paced, test-and-iterate environment.
Comp & Benefits
Competitive Salary Based on experience and impact potential.
Performance-Based Bonuses Directly tied to LTV, retention, and subscription growth targets.
Flexible Work Environment Remote work with in-person leadership sessions in San Diego, CA.
Professional Growth Opportunity to shape the retention engine of a brand scaling from 7 to 8+ figures.
Comprehensive Benefits Health insurance, PTO, and standard benefits.
Salary range $120,000 - $160,000 + Bonus DOE. Future equity available down the line.
Proven success improving LTV, subscription retention, and repeat purchase rates.
Deep experience in email/SMS lifecycle marketing, loyalty programs, and subscription optimization.
Strong analytical skills with the ability to translate data into action.
Skilled at building and leading high-performance teams.
Adept at balancing customer experience with revenue optimization.
Comfortable operating in a fast-paced, test-and-iterate environment.
Comp & Benefits
Competitive Salary Based on experience and impact potential.
Performance-Based Bonuses Directly tied to LTV, retention, and subscription growth targets.
Flexible Work Environment Remote work with in-person leadership sessions in San Diego, CA.
Professional Growth Opportunity to shape the retention engine of a brand scaling from 7 to 8+ figures.
Comprehensive Benefits Health insurance, PTO, and standard benefits.
Salary range $120,000 - $160,000 + Bonus DOE. Future equity available down the line.
