Applicants: 72
Head of Growth @ Velvet Hammer
Published: September 3, 2026
Job description
You'll own:
Paid media across Meta, TikTok, Google (+ emerging platforms) — budget, CAC, LTV, ROAS, contribution margin
CRO on our Shopify site (landing pages, PDPs, bundles, checkout)
Email/SMS lifecycle and retention strategy
Growth P&L inputs and dashboards
Creative testing frameworks with Brand — performance that doesn't dilute the brand or lean on generic wellness tropes
Amazon and TikTok Shop launch/scaling support
Experience Requirements
Were early at a high-growth DTC brand (food/bev/beauty/lifestyle a plus) and personally ran paid media + testing roadmaps
Know Shopify inside and out, have Amazon and Tik Tok Shop exposure
Want full ownership across acquisition, conversion, retention, and economics — not just a title bump
Have zero ego about doing the work yourself in the early days
5–10 years in growth/performance marketing. This is for someone who wants to build the engine, not just steer it.
