Luxury Jewelry Brand Seeking Paid Media Consultant @ Jade Trau

Jade Trau is a New York luxury diamond house founded by fifth-generation diamantaire Jade Trau, built around a simple premise: diamonds should be worn every day, not saved for someday. That philosophy now powers a thriving e-commerce business, the growth engine this role exists to scale, alongside a wholesale footprint that includes Bergdorf Goodman, Harrods, and a short list of the world's most selective retailers.

We're hiring a paid media consultant or agency to run our advertising program day-to-day and help us grow it.

We're looking for a hands-on partner to manage and scale our paid media across Meta and Google, not a set-it-and-forget-it vendor. You'll own the day-to-day, bring us a point of view on where to push, and flag problems before we have to ask.

SCOPE OF WORK
- Paid Media Management
Manage, deploy, optimize, and scale campaigns across Meta (Facebook/Instagram), Google Search, Google Shopping, and Pinterest, plus whatever else earns its place.
Build out full-funnel structure: prospecting, retargeting, retention.
Run ongoing optimization on budget allocation, pacing, audiences, placements, and creative.

- Creative Strategy & Collaboration
Advise on creative: messaging, hooks, formats, and asset recommendations, not just media buying.
Give us data-driven feedback on what's working creatively and why.
Sit in on reviews for new creative assets.

- Budgeting, Forecasting & Pacing
Recommend monthly and quarterly paid media budgets tied to our revenue targets.
Watch pacing and flag over/under-spend before it's a problem.
Forecast spend and revenue off performance trends.

- Audience & Funnel Strategy
Build, test, and optimize audiences: lookalikes, interest cohorts, retargeting pools.
Own audience segmentation strategy.

- Analytics, Performance & Reporting
Weekly reporting: KPIs, what was optimized, next-step actions.
Monthly performance recap: insights, trends, strategic recommendations.
Track ROAS, CAC, AOV, cost per new customer, and other KPIs as relevant.
Build out new and improved reporting dashboards.

- Channel Expansion & Emerging Platforms
We're actively looking to expand into YouTube. Bring a point of view on feasibility, creative requirements, and test-budget recommendations.
Evaluate other new and emerging paid channels for us as they become relevant.

- Optimization Roadmap
Prioritize optimization recommendations by expected impact vs. effort.

- Promotional & Campaign Launch Support
Build paid media strategy, budget, and campaign structure for our two major promotional windows (BFCM in Nov/Dec and our Birthday Sale in April), plus other brand initiatives as they come up.
Handle setup end-to-end: assets, audiences, landing page alignment, monitoring before, during, and after.
Monitor pacing and performance in real time during promo windows: bids, creative swaps, budget reallocation.
Deliver a post-promotion recap: ROI, CAC, AOV lift, new customer performance, learnings for next time.

- Direct experience running paid media for a DTC brand in a comparable category: fine jewelry, luxury goods, or another high-AOV, considered-purchase vertical. Tell us if this is you; we'll weight it heavily.

- Fluency across Meta, Google Search/Shopping, and Pinterest, with a real point of view on full-funnel structure. YouTube experience is a plus; we're looking to expand there.

- Comfort owning both the strategic and the operational: you're not handing off execution to someone we've never met.

- Experience managing spend through high-stakes promotional windows (BFCM-scale events).

- Sharp, clear reporting. If your dashboards are a mess, we'll know.

- Availability for a month-to-month, part-time (5–10 hrs/week) engagement; this isn't a full-time hire.