Loyalty & Retention Marketing Manager / Consultant @ Hygiene Hero

We are looking for someone with proven track records with fast-growing DTC companies to develop a roadmap for customer lifecycle journey:

- Develop and execute a comprehensive customer lifecycle and retention roadmap, from first purchase through repeat purchase, loyalty, subscription, win-back, and reactivation.

- Identify key customer segments, behaviors, lifecycle stages, and opportunities to improve repeat purchase rate, purchase frequency, retention, and customer lifetime value (LTV).

- Develop and optimize our email and SMS retention strategy, including automated flows, segmentation, personalization, work with our current email marketing team on campaign strategy, cross-selling, replenishment, and win-back programs.

- Build and optimize our subscription program, including subscription positioning, incentives, onboarding, customer experience, churn reduction, cancellation flows, and subscriber retention.

- Map and manage important customer touchpoints throughout the post-purchase journey to create a cohesive and engaging customer experience.

- Build loyalty, VIP, referral, replenishment, and customer re-engagement programs

- Establish retention KPIs and reporting, analyze cohort and customer behavior data, and continuously test and optimize programs based on performance.

Experience managing customer lifecycle and retention marketing for companies with $5M-$10M annual sales