Creative Strategist @ Menerals

Fast-growing, bootstrapped men's health brand (supplements) looking for a Creative Strategist to own performance creative end to end. You'll concept and script 8–12 direct-response ads per week for Meta, AppLovin, and new channels, decide the monthly winning angle, and keep our full stack of creative partners (multiple agencies, freelance editors, the organic content team, creators) all communicating it the same way. You'll audit incoming footage and assets, brief editors, mine top performers into mashups and iterations, run a weekly creative session against 7-day performance, and keep briefs and results in one source of truth. Contract/fractional, ~20 hrs/week to start, 6-month term built to expand toward full-time. Remote US, PST hours preferred. Works directly with the founder and marketing lead; partners weekly with our external media buying team.

4–7 years at a DTC brand or performance agency, ideally men's DTC/CPG. Excellent direct-response writing: you can write to a persona, inhabit a brand voice, and know a winning hook on sight across both static and video. Ruthlessly organized project manager who can herd multiple agencies and editors without dropping balls. Comfortable hands-on editing (Adobe), experience with AI creative tools. Bonus: Experience in Meta/Google, an analytics tool (Triple Whale or similar), and a PM system.