Ecommerce & Lifecycle Director @ Cheers

NOTE: Salary = $150k+ base. (Bonus, Equity, & Benefits are part of the package as well.)

Own the conversion engine, offer strategy, and lifecycle growth of the #1 Alcohol Supplement Brand in the US.



🌍 Remote — Worldwide | Full-Time | CT Hours | Paid in USD



THE BRAND

Cheers is the #1 alcohol supplement brand in the US. Our products — built on a patented formulas — help your body process alcohol better and support liver health. We've been featured on Shark Tank, built a customer base of over 1 million people, and today you'll find us on shelves of over 30,000 retail locations including retailers like Target, CVS, Sam's Club, and alongside a fast-growing DTC presence on Shopify and Amazon.



We're a lean, high-energy team that runs on three values: growth, joy, and win-win-wins. We move fast, we trust each other, and we genuinely care about doing great work together. We're not done yet — not even close.



THE OPPORTUNITY

We went from $8M three years ago to a projected $50M in 2026 — built almost entirely on paid acquisition and social content. We're spending over $1.5M/month in marketing (and scaling), which means serious traffic, real data, and a large, engaged customer base.



What we haven't fully built yet is the machine to make the most of it. We haven't done significant A/B testing. We haven't optimized offers and bundles the way we know we can. CRO, offer strategy, lifecycle, and LTV have been under-invested — and we know it. We're ready to fix that, because becoming a 9-figure brand means getting this right.



We want someone who can lead this, not learn it here — someone who already has the playbook, has driven real results in ecom, CRO, and offer strategy at a strong DTC brand, and is ready to bring that experience and own it from day one. For the right person, the upside is enormous: the traffic is there, the data is there, and the low-hanging fruit is real.



THE ROLE

This is a Director-level role. You'll own conversion performance, offer strategy, lifecycle, and on-site growth across Shopify and Amazon — coordinating with design, media buying, analytics, and agency partners to drive the full customer journey from click to LTV.



🧪 CRO, Offer Strategy & Site Testing

→ Own a structured CRO roadmap — prioritizing tests across PDPs, checkout, bundles, offers, upsells, subscription UX, and merchandising to drive CVR, AOV, and LTV.

→ Design and test offer structures — pricing, bundles, subscriptions, upsells.

→ Research leading DTC brands, translate insights into high-impact tests, connect winning paid media angles to on-site experiences.

→ Brief designers and dev agency on mockups, landing page builds, and A/B variants.



🛒 Shopify Management & Site Operations

→ Day-to-day Shopify management: product pages, templates, merchandising, app integrations, QA.

→ Own execution of site-side promotional events — sales, seasonal campaigns, offer changes.

→ Coordinate with designers and dev agency on custom builds and on-site creative execution.



📦 Amazon (Nice to Have)

→ Amazon is a growing channel with real opportunity — apply CRO and offer learnings to listings, bundles, and conversion. Our Amazon agency handles media; this is the ecommerce side.



💌 Lifecycle Strategy (Nice to Have)

→ We work with an email/SMS agency to manage lifecycle — you'll direct their strategy and hold them accountable against LTV, retention, and revenue goals. Deep lifecycle expertise isn't required on day one, but a strong grasp of the metrics is.



📊 Analytics & Reporting

→ Report on CVR, AOV, LTV, checkout progression, subscription conversion, and ecommerce KPIs across Shopify and Amazon.

→ Comfortable working across modern analytics tools — the specific stack matters less than the analytical mindset.

→ Over time, own decisions on whether and how to build this function in-house.





✨ WHY CHEERS

📈 Real growth momentum — $8M → $50M in three years, targeting $100M next, backed by $1.5M+/month in marketing.

🛠 Massive upside to unlock — we drive serious traffic and have barely touched CRO or offer optimization.

🌍 Fully remote — work from anywhere, CT hours, open globally.

💸 Competitive compensation — we're serious about finding the right person and will pay accordingly.

🚀 Own and build the function — you'll shape the team, the stack, the roadmap. Real ownership from day one — not a seat at the table, the whole table.

🏪 Real brand, real credibility — the #1 alcohol supplement brand in the US, featured on Shark Tank, on shelves at Target, CVS, and Walgreens.

🤝 Culture of growth, joy, and win-win-win — not words on a wall, but how we actually operate.



HOW TO APPLY

Before applying, take a few minutes to watch our team video, it gives you a real look at the culture and what we're building: https://www.youtube.com/watch?v=XOTAiI3Zs8A

If this excites you, we'd love to hear from you! Apply here 👉 https://form.typeform.com/to/zdiUJ6sr


Cheers! 🍻

✅ MUST-HAVE PROFILE

• 4–7 years of ecommerce experience with significant hands-on Shopify work at DTC brands — ideally at a recognized brand with real scale.

• A real, proven CRO and offer strategy track record — structured tests you ran, offer experiments you owned, results you can speak to specifically.

• Deep knowledge of the DTC ecosystem — you know which brands are executing well and can speak fluently about what's working right now.

• Can brief designers and developers with clear, build-ready mockups and specs.

• Comfortable managing agencies and direct reports, holding both accountable.

• Data-driven — uses analytics to prioritize, test, and evaluate, not just report.

• Owns strategy and execution in a lean environment — hits the ground running. Available during CT hours.



➕ NICE TO HAVE

• Amazon ecommerce experience (CRO, offer design, listing optimization)

• Lifecycle/email-SMS experience (Klaviyo preferred)

• Subscription ecommerce experience

• Light no-code/front-end ability (Shopify theme edits, Replo, Shogun)