Performance Creative Strategist @ Omnilux

Contract, with opportunity to transition to full-time

We’re looking for a data-driven creative strategist to strengthen the effectiveness of our performance creative and drive new customer acquisition. This is a new role that will sit within the Performance Marketing team, and will work very closely with our in-house Creative team and agency partners to build channel specific, insight-driven strategies that inform our ads roadmap. You are responsible for building the creative flywheel that turns performance data into sharper creative: developing performance messaging hypotheses and testing frameworks, briefing and leading performance creative briefs, closely monitoring performance, and reporting those insights back to the team so we can iterate faster and smarter. This role will bring performance data and audience insights into the creative process while partnering with the Creative team to ensure all work remains aligned with Omnilux’s broader brand strategy, creative standards, and campaign direction.
What You’ll Do
● Lead the development of the full funnel creative testing framework – persona-led messaging pillars, hooks, formats, and audience angles that turns performance data into a repeatable system for what we make next.
● Lead the briefing process for paid social and other performance channels, translating performance insights and audience data into clear, actionable creative briefs and strategic recommendations for the Creative team.
● Provide brief support to the influencer team as needed, bringing the same data-driven approach to messaging and testing across influencer, whitelisting, and paid partnership content.
● Use Motion Creative Analytics and other platform and performance data to identify creative patterns, understand what is working or underperforming, and develop clear hypotheses about why.
● Report actionable insights and recommendations to key stakeholders across Marketing and Creative.
● Partner closely with the Creative team and external agency partners throughout ideation and production, bringing performance data into the room early so concepts are built to test well from the start.
● Track platform trends, competitive creative, and emerging formats to keep our messaging and testing framework current.
● Continuously refine the testing and briefing process itself as the team learns what drives results.
● Maintain a centralized record of tests, hypotheses, results, and recommendations so learnings can be shared and applied across campaigns and channels
● Partner with Paid Media and Acquisition leadership to prioritize the creative testing roadmap based on business objectives, channel needs, and available production resources.

● 4-5 years of experience in performance/paid social creative strategy, growth marketing, or performance-driven content creation.
● Proven experience building or managing a creative testing framework and/or briefing process.
● Strong analytical skills and experience using Motion Creative Analytics - comfortable living in performance data and translating it into clear creative direction.
● Excellent written communication skills, with experience writing clear, actionable creative briefs that perform.
● Strong collaborator with proven ability to develop and manage cross-functional workflows.
● Comfortable building process from scratch and iterating on it in a fast-paced, remote environment.
● Hands-on paid media experience a plus.