Open
Applicants: 72
DTC Growth Opportunity: Help Us Find Our Next Best Move @ Rayo Energy
Published: August 4, 2026
Job description
Rayo Energy is a Latin-inspired energy gel brand ("Fuel the joy") doing roughly 100-200 orders/month via DTC on Shopify, built around a Cucumber Lime flagship 15-pack.
Our current stack is ads, email, social, UGC, and grassroots seeding with small creators and run clubs — we've built out funnels, flows, and a growing our customer base.
CAC is running hot (~$45) against a $35 AOV single SKU (for now) so growth has to come from real efficiency gains or channels, not just more spend. Right now we're mid-overhaul on two fronts: a full website redesign and an ad account rebuild, both aimed at fixing conversion and creative performance that's been underperforming on the top-of-funnel side.
We know where we're weak, but we don't know everything we're missing. We're posting this open to the ecom community because we want sharp eyes on the stuff that isn't on our radar: channels we haven't tested, retention/subscription plays, affiliate, creative angles, or growth levers other DTC brands in our range (sub 1m) have found that we haven't. We are looking for the best suggestion — the one with the clearest path to real ROI for a lean, self-funded brand — wins, and we'll bring you in to work the idea with us.
Our current stack is ads, email, social, UGC, and grassroots seeding with small creators and run clubs — we've built out funnels, flows, and a growing our customer base.
CAC is running hot (~$45) against a $35 AOV single SKU (for now) so growth has to come from real efficiency gains or channels, not just more spend. Right now we're mid-overhaul on two fronts: a full website redesign and an ad account rebuild, both aimed at fixing conversion and creative performance that's been underperforming on the top-of-funnel side.
We know where we're weak, but we don't know everything we're missing. We're posting this open to the ecom community because we want sharp eyes on the stuff that isn't on our radar: channels we haven't tested, retention/subscription plays, affiliate, creative angles, or growth levers other DTC brands in our range (sub 1m) have found that we haven't. We are looking for the best suggestion — the one with the clearest path to real ROI for a lean, self-funded brand — wins, and we'll bring you in to work the idea with us.
Experience Requirements
Looking for a partner who has experience working with smaller founder led brands with hands on experience executing on their ideas. Supplement space is a huge plus!
**Open to part time or one time project
**Open to part time or one time project
