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CRO Expert & UI/UX Design @ Omni-Biotic

Published: August 5, 2026

Job description

Omni-Biotic is the leading probiotic brand in Europe, and #2 globally. Recently launched in the U.S., we're looking to now grow the brand and secure our position in the category. As of today, we are primarily an e-commerce brand, with DTC being the focus. Omni-Biotic offers targeted probiotic formulations for specific health goals. With science-backed, clinically developed formulations and decades of growing global trust. Our website needs to be further optimized for conversion and improved overall site experience and brand story telling. We are looking to work with a freelance CRO/UI-UX Expert to help us improve upon where we are today. We anticipate the initial scope will be a redesign of the homepage, pdps and select landing pages with retainer scope to support ongoing optimiziation. We have a developer to support the work.

Experience Requirements

Must have experience in DTC native brands in the wellness space.

Opportunity details

Category

Marketing
Creative
Analytics & Experimentation
Creative

Project type:

One Time

Duration:

1 to 3 months

Budget:

5000

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Your Application

Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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