Klaviyo Email Flow Audit & Strategy Rebuild @ Rejuvia

We’re looking for an experienced Klaviyo freelancer to help us audit our current email flows and strategize a full rebuild based on best practices, benchmarks, and our brand goals. We’re not looking for someone to design or write the emails at this stage — this is a strategy and architecture project focused on mapping out the right flows, triggers, timing, and volume. You’ll analyze our current flows in Klaviyo, identify gaps or inefficiencies, and deliver a new flow strategy with detailed suggestions for: What flows to have (Welcome, Abandonments, Winbacks, Post-Purchase, etc.) When they should trigger How many emails should be in each flow High-level strategic guidance on segmentation and deliverability best practices

Deep experience with Klaviyo flow setup, auditing, and strategy for DTC brands Strong understanding of lifecycle marketing and email performance benchmarks Proven ability to optimize for conversion, retention, and engagement Bonus: Experience working with health/wellness or subscription eCommerce brands