Fractional Growth & Brand Marketing Lead @ Wizard Wellness, Inc

Venture-backed, pre-revenue consumer brand (stealth) is preparing for an upcoming fund-raise and full-scale launch. We need a strategic do-er who can architect the entire go-to-market machine—budget, deck, channels, community—and then roll up their sleeves to ship assets, briefs, and dashboards. If you thrive in zero-to-one chaos and want equity-tied upside in a big, sleepy category that’s ripe for disruption, read on.

Need

Build a bottoms-up marketing budget that models CAC, payback, and cash-flow across multiple launch scenarios

Create investor-ready pitch modules (persona deep dives, channel strategy, retention/LTV math)

Design and execute a 24-month acquisition & retention blueprint (paid media, lifecycle automation, referral loops)

Launch a community-first social engine (UGC programs, creator seeding, Discord/IG/TikTok activation)

Own day-to-day launch ops: brief agencies, QA landing pages, write email flows, track KPIs, iterate

Scaled at least one DTC CPG brand from pre-revenue to $5–20 MM run-rate or led growth inside an early-stage team

Fluent in both brand storytelling and growth analytics (e.g., Meta Ads Manager, GA4, SQL basics)

Proven track record turning marketing models into investor-ready narratives

Comfortable running high-impact fractional engagements (15–20 hrs/week) with minimal oversight