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Growth Marketer / Media Buyer @ Anecdote Candles
Published: November 5, 2024
Job description
Anecdote Candles is searching for a growth marketer/paid social freelancer. Please see below for details.
ABOUT THE COMPANY
Anecdote Candles is making fragrance a conversation piece. Our products are carried in over 2000 doors, including Anthropologie and Barnes and Noble.
THE OPPORTUNITY:
We are looking for someone who is analytical and creative (Aren’t we all?! to be a media buyer and creative strategist who can set a clear campaign structure and bidding strategy and draft compelling creative concepts so we have a clear line of testing (audience, angle, offer). The ideal candidate can also work with our junior designer to provide clear briefs for new ads and/or make recommendations to our social team for new UGC angles. For Q4, our focus is holiday candles and our new AI personalization offering (link below).
For Q4 and Q1 of next year, we are focused on Meta/IG and possibly reactivating google ads. Long-term, we are looking for a thought partner who can also assist with our corporate gifting/wedding LOB and brand partnerships.
We are looking for a long-term partner, but would like to start with a small project so we are aligned on the scope, time commitment and best path forward. In the past we have structured it to convert to a monthly retainer. Proposed structure:
1. Creative Brief + Audit - flat fee
2. First month hourly as campaigns are created
3. Monthly retainer
ABOUT THE COMPANY
Anecdote Candles is making fragrance a conversation piece. Our products are carried in over 2000 doors, including Anthropologie and Barnes and Noble.
THE OPPORTUNITY:
We are looking for someone who is analytical and creative (Aren’t we all?! to be a media buyer and creative strategist who can set a clear campaign structure and bidding strategy and draft compelling creative concepts so we have a clear line of testing (audience, angle, offer). The ideal candidate can also work with our junior designer to provide clear briefs for new ads and/or make recommendations to our social team for new UGC angles. For Q4, our focus is holiday candles and our new AI personalization offering (link below).
For Q4 and Q1 of next year, we are focused on Meta/IG and possibly reactivating google ads. Long-term, we are looking for a thought partner who can also assist with our corporate gifting/wedding LOB and brand partnerships.
We are looking for a long-term partner, but would like to start with a small project so we are aligned on the scope, time commitment and best path forward. In the past we have structured it to convert to a monthly retainer. Proposed structure:
1. Creative Brief + Audit - flat fee
2. First month hourly as campaigns are created
3. Monthly retainer
Experience Requirements
Industry experience: CPG / Platform experience: Meta, Tiktok, Google Analytics / Skills: Campaign strategy and testing (experiment structure), creative strategy, media attribution and campaign reporting
