VP of Marketing @ MOD LIGHTING

We’re seeking a strategic, data-driven, and creatively-minded VP of Marketing to lead our end-to-end marketing efforts across growth and retention. This role is responsible for overseeing a multi-channel strategy—including paid acquisition, lifecycle marketing, content, social media, creative, and CRO—to accelerate customer acquisition, maximize LTV, and strengthen brand equity. You’ll work cross-functionally to scale a high-performing marketing org and deliver measurable impact on business growth.

8+ years of experience in marketing, with at least 3 years in a senior leadership role overseeing both acquisition and retention.
Proven success scaling growth channels in an eCommerce, DTC, or Agency environment.
Deep knowledge of performance marketing across digital channels, with hands-on experience optimizing CAC, ROAS, LTV, AOV, etc.
Strong understanding of email/SMS marketing strategy and platforms like Klaviyo.
Experience collaborating closely with creative teams to develop and iterate on high-performing assets.
Familiarity with CRO principles, A/B testing tools (e.g., Convert), and web analytics (GA4, Hotjar, etc.).
Analytical mindset with comfort interpreting data, building dashboards, and informing decisions with performance metrics.
Excellent leadership and communication skills, with a track record of building and mentoring high-performing teams.
Passion for brand storytelling, customer experience, and marrying creativity with performance.