Paid Acquisition Marketer/Agency (Old Bones Therapy) @ Old Bones Therapy

We're seeking an experienced paid media specialist to manage and optimize our Meta and Google advertising accounts (>$70K monthly spend).

Key Responsibilities:

* Manage and scale Meta and Google ad accounts to drive profitable customer acquisition
* Develop and execute creative strategies for paid social and search campaigns
* Monitor and optimize campaign performance, ensuring alignment with key financial metrics, especially Contribution Margin
* Provide regular performance updates, including:
* Weekly reporting on Contribution Margin trends and insights
* Clear breakdown of ad efficiency, ROAS, and blended acquisition costs
* Recommended adjustments based on profitability goals and overall budget pacing
* Create compelling ad creative that drives profitable customer acquisition
* Maintain profitable customer acquisition (measured via Contribution Margin) while scaling spend
* Collaborate with internal stakeholders to refine messaging, offer structures, and landing pages for improved performance

* Proven track record managing similar budget levels in DTC/e-commerce
* Expert knowledge of Meta Business Manager and Google Ads platforms
* Experience with Triple Whale or similar analytics platforms
* Strong creative direction and ad design capabilities
* Data-driven approach to campaign optimization