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Head of Retention @ Woolx
Published: April 24, 2025
Job description
As the Head of Retention, you’ll lead our efforts to drive customer loyalty, engagement, and repeat purchases through best-in-class lifecycle marketing campaigns. This role is ideal for someone who thrives in a fast-paced, data-driven, and customer-focused environment. You’ll be responsible for optimizing Klaviyo (email), PostScript (SMS), and PostPilot (direct mail) to enhance customer retention and increase lifetime value (LTV).
This is a high-impact, hands-on role where you’ll work cross-functionally with marketing, creative, and analytics teams to develop and execute retention strategies that drive meaningful revenue growth.
This is a high-impact, hands-on role where you’ll work cross-functionally with marketing, creative, and analytics teams to develop and execute retention strategies that drive meaningful revenue growth.
Experience Requirements
5-6 years of experience in retention, email, or lifecycle marketing (ecommerce/DTC experience preferred).
Deep knowledge of Klaviyo (email), Postscript (SMS), PostPilot (direct mail), and Shopify Plus.
Strong understanding of customer segmentation, automation, A/B testing, and performance analysis.
Experience with loyalty programs, referral marketing, and subscription-based retention strategies.
Excellent communication skills, attention to detail, and project management abilities.
Deep knowledge of Klaviyo (email), Postscript (SMS), PostPilot (direct mail), and Shopify Plus.
Strong understanding of customer segmentation, automation, A/B testing, and performance analysis.
Experience with loyalty programs, referral marketing, and subscription-based retention strategies.
Excellent communication skills, attention to detail, and project management abilities.
