Media Buyer/Creative Strategist @ Look Who Wrote a Book

Product: A made-to-order paperback novel with custom cover that’s written by AI from a short customer questionnaire. The tone is light, funny, and completely personalized. Market proof: A direct competitor is already profitably scaling a similar product. Our advantage: We can print and ship within 24 hours from our own factory, while our competitor quotes 2–3 weeks delivery. What we want you to own Strategy – Map out the funnel, audiences, creative angles, and budget required to hit target CAC and ROAS. Creative direction – Pitch hooks, write thumb-stopping copy, and brief our design team on static, carousel, and short-form video assets. Media buying – Launch, test, and scale campaigns across Meta + IG (advantage+ shop, conversion, lead-gen where relevant). Optimization – Rapidly iterate on audiences, bids, and creatives; report on KPIs; kill losers, feed winners. Growth insights – Suggest landing-page tweaks and upsell ideas based on ad data. The numbers that matter Launch window: Site goes live in ≈ 2 weeks. Budget: Start at $10k/month; scale with profitable ROAS. Targets: Product Price: $39.99 Breakeven CPA $24.79 Breakeven ROAS 1.61 CAC ≤ $20 in month 2 ROAS ≥ 3.0 by month 3

You’re a fit if you… Meta ads at ≥ $50k/month spend. Can ideate and test new creatives weekly without hand-holding Are fluent in creative analytics (hook rate, hold rate, thumb-stop ratio, MER, etc.). Communicate crisply and live if needed for fast feedback loops. Nice-to-haves Experience scaling print-on-demand, gifting, or personalization offers. Familiarity with post-purchase upsell flows (Zipify, Rebuy, etc.). Basic knowledge of AI content tools. Next steps We’ll share the staging site links with interested parties. Let’s ship books in 24 hours—and scale this thing together.