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Women's Fashion Merchandiser @ Hannah Anna
Published: October 15, 2024
Job description
We are seeking an experienced E-commerce Merchandiser to join our team on a freelance/contract basis. The ideal candidate will have a minimum of 5 years of e-commerce merchandising experience within women’s fashion. A deep understanding of current trends and prominent brands is essential.
Responsibilities:
Product Selection and Curation:
• Collaborate with the purchasing team to source new products and brands that resonate with our target audience, support our storytelling and sustainability efforts, and align with our brand ethos of “Effortless Elegance for Women of Valor.”
• Use knowledge of target customers and traffic to curate and manage product assortments, suggesting specific brands, styles, and curated collections.
Shopify Management:
• Interface with appropriate resources to coordinate the uploading and maintenance of product listings—including images, descriptions, pricing, inventory levels, and metadata.
• Work with the CRO agency to integrate feedback into product pages for shopability, usability, and conversions.
Visual Merchandising:
• Design and update online store layouts, collections, and product groupings to enhance visual appeal and drive sales.
• Implement merchandising strategies that reflect seasonal trends and promotional activities.
Trend Analysis and Market Research:
• Stay abreast of industry trends, competitor offerings, and emerging brands.
• Analyze market data to identify opportunities for product expansion and differentiation.
Inventory Management:
• Monitor stock levels and coordinate reorders with suppliers and vendors to prevent stockouts and overstock situations.
• Manage lead times and delivery schedules effectively.
Sales Performance and Reporting:
• Track and analyze product performance metrics, such as sales volume, turnover rates, and profitability.
• Provide regular reports with insights and recommendations for optimizing product assortments.
Promotional Planning:
• Collaborate with the marketing team to plan and execute promotions, sales events, and new product launches.
• Ensure promotional activities are accurately reflected across all sales channels.
Customer Experience Optimization:
• Enhance the online shopping experience by improving site navigation, search functionality, and product discovery.
• Implement strategies to reduce cart abandonment and increase conversion rates.
Content Coordination:
• Ensure product descriptions, images, and other content are accurate, compelling, and consistent with brand messaging.
• Coordinate with content creators and photographers as needed.
Brand Alignment:
• Uphold our brand values in all merchandising activities, emphasizing sustainability, quality over quantity, and storytelling.
• Incorporate elements that reflect our commitment to supporting causes and fostering a conscious community.
Responsibilities:
Product Selection and Curation:
• Collaborate with the purchasing team to source new products and brands that resonate with our target audience, support our storytelling and sustainability efforts, and align with our brand ethos of “Effortless Elegance for Women of Valor.”
• Use knowledge of target customers and traffic to curate and manage product assortments, suggesting specific brands, styles, and curated collections.
Shopify Management:
• Interface with appropriate resources to coordinate the uploading and maintenance of product listings—including images, descriptions, pricing, inventory levels, and metadata.
• Work with the CRO agency to integrate feedback into product pages for shopability, usability, and conversions.
Visual Merchandising:
• Design and update online store layouts, collections, and product groupings to enhance visual appeal and drive sales.
• Implement merchandising strategies that reflect seasonal trends and promotional activities.
Trend Analysis and Market Research:
• Stay abreast of industry trends, competitor offerings, and emerging brands.
• Analyze market data to identify opportunities for product expansion and differentiation.
Inventory Management:
• Monitor stock levels and coordinate reorders with suppliers and vendors to prevent stockouts and overstock situations.
• Manage lead times and delivery schedules effectively.
Sales Performance and Reporting:
• Track and analyze product performance metrics, such as sales volume, turnover rates, and profitability.
• Provide regular reports with insights and recommendations for optimizing product assortments.
Promotional Planning:
• Collaborate with the marketing team to plan and execute promotions, sales events, and new product launches.
• Ensure promotional activities are accurately reflected across all sales channels.
Customer Experience Optimization:
• Enhance the online shopping experience by improving site navigation, search functionality, and product discovery.
• Implement strategies to reduce cart abandonment and increase conversion rates.
Content Coordination:
• Ensure product descriptions, images, and other content are accurate, compelling, and consistent with brand messaging.
• Coordinate with content creators and photographers as needed.
Brand Alignment:
• Uphold our brand values in all merchandising activities, emphasizing sustainability, quality over quantity, and storytelling.
• Incorporate elements that reflect our commitment to supporting causes and fostering a conscious community.
Experience Requirements
Minimum of 5 years of experience in e-commerce merchandising within the women’s fashion industry.
• Proficiency with Shopify and e-commerce best practices.
• Strong knowledge of current fashion trends and prominent women’s fashion brands.
• Excellent analytical skills with the ability to interpret sales data and market trends.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration abilities.
• Proficiency with Shopify and e-commerce best practices.
• Strong knowledge of current fashion trends and prominent women’s fashion brands.
• Excellent analytical skills with the ability to interpret sales data and market trends.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration abilities.
