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Ecom Manager / Landing Page Builder @ Michael Todd Beauty
Published: June 30, 2025
Job description
IMPORTANT: Please only apply if you have direct-to-consumer E-COMMERCE and WEB CRO experience. All other applications will be rejected.
Who We Are
Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.
Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.
About the Role
We’re seeking an eCommerce manager who’s ready to challenge the limits of what the DTC industry believes is possible. If you’re passionate about driving conversion rates through the roof—far beyond the so-called “great” benchmarks—and thrive on testing bold, unconventional ideas, we want to hear from you. This isn’t a role for the timid: we’re looking for a CRO powerhouse, a high-performer with relentless ambition, who can seamlessly combine strategic vision with hands-on execution.
You’ll have the freedom to design and implement experiments across funnels, product pages, messaging—wherever you see the greatest potential for impact. No idea is too daring. We want you to shatter records, question industry norms, and set new standards of excellence.
In this role, you’ll own the performance of the website, laser-focused on optimizing the entire user journey, from landing pages to post-purchase upsells. We’re building an elite team that doesn’t just meet industry benchmarks but obliterates them, achieving unprecedented RPV, ROI, and user satisfaction.
Key Responsibilities
Own Website Performance and Drive Conversion Rate Optimization Initiatives: Take full ownership of Michael Todd Beauty's Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs. Lead Conversion Rate Optimization (CRO) initiatives end-to-end, including ideation, hypothesis generation, prioritization, execution, and post-test analysis, ensuring continuous improvement and record-breaking results.
Continuously Run A/B and Multivariate Tests optimizing funnels, messaging, and user experiences.
Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
Push the envelope! No idea is too outlandish if it can move the needle.
Creative Test Design & Implementation
Use your marketing background to craft high-impact test hypotheses that deliver big wins.
Design test variations directly in Figma. You see a UX problem, you fix it.
Understand the entire user journey from the landing page through post-purchase upsells.
Leverage data analysis and UX research (we just need you to be good, not a data scientist) to inform decisions.
Collaborate with media buyers, designers, video editors, and others to bring your vision to life.
Drive an ongoing roadmap of hypothesis-driven testing to drive conversion improvement using web analytics, channel performance data, and internal revenue data
Who We Are
Michael Todd Beauty is developing innovative beauty tools backed by science and driven by the belief that everyone should have access to simple, spa-quality treatments from the comfort of home at the best price.
Our brands have amassed over 10,000+ five-star reviews from happy customers, numerous awards, and hundreds of press features from the likes of Allure, Vogue, Cosmopolitan, People, and more.
About the Role
We’re seeking an eCommerce manager who’s ready to challenge the limits of what the DTC industry believes is possible. If you’re passionate about driving conversion rates through the roof—far beyond the so-called “great” benchmarks—and thrive on testing bold, unconventional ideas, we want to hear from you. This isn’t a role for the timid: we’re looking for a CRO powerhouse, a high-performer with relentless ambition, who can seamlessly combine strategic vision with hands-on execution.
You’ll have the freedom to design and implement experiments across funnels, product pages, messaging—wherever you see the greatest potential for impact. No idea is too daring. We want you to shatter records, question industry norms, and set new standards of excellence.
In this role, you’ll own the performance of the website, laser-focused on optimizing the entire user journey, from landing pages to post-purchase upsells. We’re building an elite team that doesn’t just meet industry benchmarks but obliterates them, achieving unprecedented RPV, ROI, and user satisfaction.
Key Responsibilities
Own Website Performance and Drive Conversion Rate Optimization Initiatives: Take full ownership of Michael Todd Beauty's Shopify website, focusing on site optimizations, marketing launches, and day-to-day maintenance to meet and exceed KPIs. Lead Conversion Rate Optimization (CRO) initiatives end-to-end, including ideation, hypothesis generation, prioritization, execution, and post-test analysis, ensuring continuous improvement and record-breaking results.
Continuously Run A/B and Multivariate Tests optimizing funnels, messaging, and user experiences.
Data-Driven Insights: Use tools like Google Analytics, Google Tag Manager (GTM), and heatmaps to analyze site performance, identify bottlenecks, and recommend actionable solutions.
Site Testing & QA: Build, test, and deploy experiments, ensuring changes are rigorously QA’d and optimized for both desktop and mobile users.
Push the envelope! No idea is too outlandish if it can move the needle.
Creative Test Design & Implementation
Use your marketing background to craft high-impact test hypotheses that deliver big wins.
Design test variations directly in Figma. You see a UX problem, you fix it.
Understand the entire user journey from the landing page through post-purchase upsells.
Leverage data analysis and UX research (we just need you to be good, not a data scientist) to inform decisions.
Collaborate with media buyers, designers, video editors, and others to bring your vision to life.
Drive an ongoing roadmap of hypothesis-driven testing to drive conversion improvement using web analytics, channel performance data, and internal revenue data
Experience Requirements
3+ years of hands-on CRO and eCommerce experience, ideally with DTC brands or agencies.
Skilled in optimizing landing pages and funnels using direct response principles: Proficient in maximizing conversions through A/B testing, persuasive copywriting, and data-driven design improvements.
DTC funnel, landing pages (long form PDPs, Reasons Why pages, etc.) experience is a must.
Able to craft a meticulous testing roadmap for incremental improvements and record-breaking results.
Understand best practices for UI and UX for websites, applications, mobile, and desktop
Hands-on experience using A/B testing tools
Proficiency in using Google Analytics, GTM, Tracking/Events
CVR stat analysis expert: Understand user intent and its pivotal role in the journey to conversion
Understand the importance of statistical significance when analyzing experiment results
Strong organizational skills and experience of balancing multiple projects at once
Skilled in optimizing landing pages and funnels using direct response principles: Proficient in maximizing conversions through A/B testing, persuasive copywriting, and data-driven design improvements.
DTC funnel, landing pages (long form PDPs, Reasons Why pages, etc.) experience is a must.
Able to craft a meticulous testing roadmap for incremental improvements and record-breaking results.
Understand best practices for UI and UX for websites, applications, mobile, and desktop
Hands-on experience using A/B testing tools
Proficiency in using Google Analytics, GTM, Tracking/Events
CVR stat analysis expert: Understand user intent and its pivotal role in the journey to conversion
Understand the importance of statistical significance when analyzing experiment results
Strong organizational skills and experience of balancing multiple projects at once
