Closed
Applicants: 72
Freelance Social Media + Influencer Strategist @ point blank digital
Published: June 29, 2026
Job description
About the role:
This is a strategic and hands-on role. You'll set the direction and do the work, not hand us a deck and disappear. You think in narratives and ecosystems, but you're equally comfortable writing the caption, briefing the creator, and replying in the comments. Strategy on Monday, execution the rest of the week.
What you'll own:
Organic social — Define our voice, content pillars, and channel approach across Instagram, TikTok, YouTube and emerging platforms, then run it day to day. Build a content engine that's distinctly Nomad Lane, not generic travel-brand wallpaper.
Content — Develop concepts, write copy and hooks, and direct creators to turn a beautifully designed bag into content people stop for and share.
Influencer & creators — Optimize, evolve, and scale the program: source, vet, negotiate, brief, and manage partnerships (gifting, paid, affiliate, ambassador).
Community — Own community management in comments and DMs, surface UGC, and build the rituals that turn customers into advocates.
Performance — Track what's working and feed it back into the next round of content and partnerships.
This is a strategic and hands-on role. You'll set the direction and do the work, not hand us a deck and disappear. You think in narratives and ecosystems, but you're equally comfortable writing the caption, briefing the creator, and replying in the comments. Strategy on Monday, execution the rest of the week.
What you'll own:
Organic social — Define our voice, content pillars, and channel approach across Instagram, TikTok, YouTube and emerging platforms, then run it day to day. Build a content engine that's distinctly Nomad Lane, not generic travel-brand wallpaper.
Content — Develop concepts, write copy and hooks, and direct creators to turn a beautifully designed bag into content people stop for and share.
Influencer & creators — Optimize, evolve, and scale the program: source, vet, negotiate, brief, and manage partnerships (gifting, paid, affiliate, ambassador).
Community — Own community management in comments and DMs, surface UGC, and build the rituals that turn customers into advocates.
Performance — Track what's working and feed it back into the next round of content and partnerships.
Experience Requirements
You're a fit if you:
- Have 4+ years building and running social, content, and influencer programs for consumer/DTC brands—both strategist and doer
- Have sourced, scaled, and managed creator partnerships from scratch
- Have strong storytelling instincts and a community-first mindset
- Work independently and build process where none exists
Nice to have: travel, lifestyle, accessories, or premium/considered-purchase experience
- Have 4+ years building and running social, content, and influencer programs for consumer/DTC brands—both strategist and doer
- Have sourced, scaled, and managed creator partnerships from scratch
- Have strong storytelling instincts and a community-first mindset
- Work independently and build process where none exists
Nice to have: travel, lifestyle, accessories, or premium/considered-purchase experience
