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Applicants: 72
Fractional Marketing Officer @ Dave's Pest Control
Published: April 16, 2025
Job description
Core Responsibilities:
Lead Generation & Paid Media
Own and optimize Google Local Services Ads (LSA) across all branches — including budget management, bid adjustments, service area targeting, and lead quality optimization.
Launch and manage Google Ads, Facebook/Instagram ads, Nextdoor ads, and other high-ROI campaigns.
Track and improve cost per lead (CPL) and lead-to-booking conversion rates weekly.
Launch digital profiles and localized campaigns for new branch openings to quickly generate visibility and lead flow.
Conduct and manage LinkedIn outreach to targeted commercial clients, including building prospect lists, crafting messaging, and managing campaign follow-up via GoHighLevel or LinkedIn tools.
Email, Text, and Social Campaign Execution
Create and send targeted email campaigns via GoHighLevel, segmented by customer type (new, inactive, canceled, commercial, etc.).
Deploy text message campaigns using GoHighLevel and Dialpad for promotions, reminders, and engagement.
Oversee content calendar and execution of organic social media posts (minimum 2 per week), coordinating design and copy with the remote team.
Design and manage promotions, contests, and seasonal campaigns across email, SMS, and social channels.
CRM, Automation & Funnel Management
Implement and maintain GoHighLevel workflows for:
Lead nurturing
Missed call responses
Review requests
Upsells, renewals, and win-backs
Monitor campaign pipelines, troubleshoot funnel issues, and optimize automated sequences.
Maintain tight integration between GoHighLevel and Dialpad for seamless lead handling and real-time alerts.
Reputation Management
Use GoHighLevel to automate review generation, and track reviews by branch for volume and star rating.
Monitor and respond to online reviews, escalating 1-star reviews to leadership and coordinating internal response efforts.
Run and track technician review contests, send internal updates, and work with finance to process bonus payouts.
Reporting & Optimization
Maintain a weekly KPI dashboard tracking lead volume, cost per lead, ROAS, CAC, review metrics, and marketing attribution.
Prepare monthly performance reports with insights and recommendations.
Suggest optimizations to shift budget toward better-performing campaigns and eliminate low-ROI efforts.
Leadership, Talent Coordination & Team Oversight
Direct and manage the Pakistan-based remote marketing team, including content creators, designers, and social media assistants.
Coordinate and oversee U.S.-based contracted marketing talent, including writers, ad managers, and video editors.
Ensure marketing deliverables are timely, high-quality, and aligned with the brand strategy.
Collaborate cross-functionally with internal teams (Owner, CFO, Office Manager, Director of Operations) to align marketing and operations.
Assist in integrating newly acquired companies into Dave’s Pest Control’s marketing system — including transferring digital assets, updating Google Business Profiles, aligning websites, review strategies, social media pages, and email/SMS campaigns.
Lead Generation & Paid Media
Own and optimize Google Local Services Ads (LSA) across all branches — including budget management, bid adjustments, service area targeting, and lead quality optimization.
Launch and manage Google Ads, Facebook/Instagram ads, Nextdoor ads, and other high-ROI campaigns.
Track and improve cost per lead (CPL) and lead-to-booking conversion rates weekly.
Launch digital profiles and localized campaigns for new branch openings to quickly generate visibility and lead flow.
Conduct and manage LinkedIn outreach to targeted commercial clients, including building prospect lists, crafting messaging, and managing campaign follow-up via GoHighLevel or LinkedIn tools.
Email, Text, and Social Campaign Execution
Create and send targeted email campaigns via GoHighLevel, segmented by customer type (new, inactive, canceled, commercial, etc.).
Deploy text message campaigns using GoHighLevel and Dialpad for promotions, reminders, and engagement.
Oversee content calendar and execution of organic social media posts (minimum 2 per week), coordinating design and copy with the remote team.
Design and manage promotions, contests, and seasonal campaigns across email, SMS, and social channels.
CRM, Automation & Funnel Management
Implement and maintain GoHighLevel workflows for:
Lead nurturing
Missed call responses
Review requests
Upsells, renewals, and win-backs
Monitor campaign pipelines, troubleshoot funnel issues, and optimize automated sequences.
Maintain tight integration between GoHighLevel and Dialpad for seamless lead handling and real-time alerts.
Reputation Management
Use GoHighLevel to automate review generation, and track reviews by branch for volume and star rating.
Monitor and respond to online reviews, escalating 1-star reviews to leadership and coordinating internal response efforts.
Run and track technician review contests, send internal updates, and work with finance to process bonus payouts.
Reporting & Optimization
Maintain a weekly KPI dashboard tracking lead volume, cost per lead, ROAS, CAC, review metrics, and marketing attribution.
Prepare monthly performance reports with insights and recommendations.
Suggest optimizations to shift budget toward better-performing campaigns and eliminate low-ROI efforts.
Leadership, Talent Coordination & Team Oversight
Direct and manage the Pakistan-based remote marketing team, including content creators, designers, and social media assistants.
Coordinate and oversee U.S.-based contracted marketing talent, including writers, ad managers, and video editors.
Ensure marketing deliverables are timely, high-quality, and aligned with the brand strategy.
Collaborate cross-functionally with internal teams (Owner, CFO, Office Manager, Director of Operations) to align marketing and operations.
Assist in integrating newly acquired companies into Dave’s Pest Control’s marketing system — including transferring digital assets, updating Google Business Profiles, aligning websites, review strategies, social media pages, and email/SMS campaigns.
Experience Requirements
Paid marketing across major channels necessary. Experience in Go High Level a huge plus. Creative ability a plus.
