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Head of Acquisition @ VIIA
Published: August 11, 2025
Job description
The Head of Acquisition will own VIIA’s entire customer acquisition strategy and execution. This role requires a proven growth operator who can work autonomously against ambitious revenue and ROAS targets, build and lead a team, and work hand-in-hand with the Head of Retention to create a seamless customer journey from first click to repeat purchase. You will report directly to the CEO and be accountable for scaling VIIA’s acquisition engine efficiently and profitably.
Experience Requirements
5+ years of experience scaling DTC eCommerce brands, preferably from mid - 7 figures to high 8+ figures.
Proven track record of managing and optimizing multi-million-dollar acquisition budgets.
Expertise in paid social, paid search, affiliate/partnership marketing, influencer activations, and emerging acquisition channels.
Strong analytical mindset with mastery of key eCommerce metrics and attribution frameworks.
Experience building and leading high-performing teams.
Able to operate autonomously, make fast decisions based on data, and be directly accountable to aggressive growth targets.
Exceptional communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
Proven track record of managing and optimizing multi-million-dollar acquisition budgets.
Expertise in paid social, paid search, affiliate/partnership marketing, influencer activations, and emerging acquisition channels.
Strong analytical mindset with mastery of key eCommerce metrics and attribution frameworks.
Experience building and leading high-performing teams.
Able to operate autonomously, make fast decisions based on data, and be directly accountable to aggressive growth targets.
Exceptional communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
