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Creative Strategist @ Toothpod
Published: July 3, 2025
Job description
We’re seeking a Creative Strategist with a track record in dental/oral care, wellness, or relevant B2B + D2C CPG brands (especially in the $15–$30 price range). Someone who can translate science into a brand people want to engage with, and who understands the nuance of building trust with both consumers and clinicians.
Experience Requirements
3+ years in brand or creative strategy, ideally within wellness, oral care, or healthcare-adjacent categories
Proven track record developing creative for D2C and B2B CPG brands in the $15–$30 AOV range
Experience translating scientific or clinical claims into consumer-friendly messaging and storytelling
Past work with healthcare professionals, dental brands, or medical-grade wellness products is preferred
Hands-on experience crafting positioning, brand voice, and messaging architecture
Familiarity with performance marketing creative (Meta, TikTok, landing pages) and how brand strategy translates into scalable content
Comfortable working closely with startup founders/execs on early-stage brand building and GTM
Bonus: Experience in oral care, supplements, or dental tech
Proven track record developing creative for D2C and B2B CPG brands in the $15–$30 AOV range
Experience translating scientific or clinical claims into consumer-friendly messaging and storytelling
Past work with healthcare professionals, dental brands, or medical-grade wellness products is preferred
Hands-on experience crafting positioning, brand voice, and messaging architecture
Familiarity with performance marketing creative (Meta, TikTok, landing pages) and how brand strategy translates into scalable content
Comfortable working closely with startup founders/execs on early-stage brand building and GTM
Bonus: Experience in oral care, supplements, or dental tech
