Performance Creative Strategist @ Hydrant

Hydrant is seeking a friendly and experienced Creative Strategist to partner closely with our CEO to build, manage, and optimize our ad creative workflow as we scale beyond 40 ads weekly. You’ll collaborate directly with our internal team, two external agency partners, and talented content creators, helping to streamline creative processes, deliver clear briefs, provide thoughtful feedback, and identify opportunities for creative improvements based on performance insights. You must also be comfortable with performance creative metrics and clearly understand how creative decisions impact the entire marketing funnel. We’re looking for a data-driven strategist who uses metrics and insights to lead productive and impactful creative conversations.

Ideal candidates have hands-on experience creating and refining creative workflows for brands spending $400K+ per month. You should have a strong perspective on ad tagging, developing a clear dictionary of hooks, strategic briefing, and giving insightful, performance-based creative feedback. While we currently use Trello for workflow management, we're excited for someone who can enhance and evolve our existing system. Experience building your own reporting frameworks is a plus, but not essential.

We're looking for an embedded partner who is enthusiastic about scaling our internal capabilities—not someone intending to rely heavily on external resources like their own designers or video editors.

To be considered, please share an example of a creative tracker or system you currently use—we'd love to see how you organize and think about creative workflows!

Ideal candidates have hands-on experience creating and refining creative workflows for brands spending $400K+ per month.