Email Marketing Manager @ Hanacure

We are a skincare brand looking for an experienced and data-driven Email Marketing Manager to join our team. In this role, you’ll own the technical execution and performance strategy of our email marketing program. While our team handles copy and design in-house, you’ll be responsible for building and optimizing email flows, tracking key metrics, managing segmentation and A/B testing, and ensuring smooth integration with our broader digital ecosystem.

What You’ll Do:

Build, manage, and optimize automated email flows and campaigns

Monitor performance metrics (open rates, click-through, conversions, etc.) and identify opportunities for growth

Segment audiences strategically to support targeted, high-converting campaigns

Set up and analyze A/B tests and report on results with actionable insights

Ensure accurate data capture and tracking across platforms (ESP, website, CRM)

Collaborate with cross-functional teams to support marketing initiatives and launches

Maintain email compliance standards (deliverability, GDPR, CAN-SPAM, etc.)

5+ years of experience in email marketing, with a strong focus on backend execution and analytics

Deep understanding of email platforms (Klaviyo, Salesforce, or similar)

Strong analytical skills with experience translating data into clear insights and strategy

Proficiency with audience segmentation, attribution, and reporting tools

Familiarity with ecommerce, DTC, or luxury consumer brands is a plus

Detail-oriented, highly organized, and a strong communicator