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Creative Content Manager (Hands-On Designer & Video Editor) @ VIIA
Published: August 10, 2025
Job description
About VIIA:
VIIA is a fast-growing DTC cannabis wellness brand focused on helping people elevate their daily lives through functional cannabis + botanicals designed to support Focus, Relaxation, Love, and Sleep. Our products are accessible nationwide and can be delivered straight to your door. VIIA is one of the fastest growing brands in the space and we’re rapidly scaling our DTC and retail channels. This is your opportunity to join a small high-growth company and make a major impact!
About the Role:
We’re hiring a Creative Content Manager who can do it all concept, design, edit, test, and optimize high-performing ad creatives across Meta, TikTok, YouTube, and more. This is a hybrid creative–execution role for someone who knows how to win in paid social and isn’t afraid to roll up their sleeves and make the work themselves.
This role requires a sharp eye for visual storytelling, strong instincts for performance marketing, and technical fluency in editing tools like Adobe Premiere, After Effects, or CapCut.
What You’ll Do:
Own Paid Creative Production: Design and edit video and static ads end-to-end from concept to final asset delivery.
Drive Creative Strategy: Lead ideation and scripting of content designed to convert at each funnel stage (awareness, acquisition, remarketing).
Vendor + Talent Management: Source and manage freelancers, UGC creators, and production partners as needed.
Build & Test at Volume: Rapidly produce and iterate creative variations based on ad performance metrics (CTR, ROAS, thumb-stop rate).
Collaborate with Growth Team: Work hand-in-hand with media buyers to align creative with audiences, copy, and campaign objectives.
Leverage UGC & Trends: Source creators and UGC talent, and repurpose raw footage into scroll-stopping ads that feel native to each platform.
Manage Creative Pipeline: Maintain an organized library of assets, testing cadences, and insights from what’s working and what’s not.
Stay Culturally Tuned-In: Bring a steady stream of fresh, trend-driven ideas rooted in pop culture, meme language, and platform behavior.
VIIA is a fast-growing DTC cannabis wellness brand focused on helping people elevate their daily lives through functional cannabis + botanicals designed to support Focus, Relaxation, Love, and Sleep. Our products are accessible nationwide and can be delivered straight to your door. VIIA is one of the fastest growing brands in the space and we’re rapidly scaling our DTC and retail channels. This is your opportunity to join a small high-growth company and make a major impact!
About the Role:
We’re hiring a Creative Content Manager who can do it all concept, design, edit, test, and optimize high-performing ad creatives across Meta, TikTok, YouTube, and more. This is a hybrid creative–execution role for someone who knows how to win in paid social and isn’t afraid to roll up their sleeves and make the work themselves.
This role requires a sharp eye for visual storytelling, strong instincts for performance marketing, and technical fluency in editing tools like Adobe Premiere, After Effects, or CapCut.
What You’ll Do:
Own Paid Creative Production: Design and edit video and static ads end-to-end from concept to final asset delivery.
Drive Creative Strategy: Lead ideation and scripting of content designed to convert at each funnel stage (awareness, acquisition, remarketing).
Vendor + Talent Management: Source and manage freelancers, UGC creators, and production partners as needed.
Build & Test at Volume: Rapidly produce and iterate creative variations based on ad performance metrics (CTR, ROAS, thumb-stop rate).
Collaborate with Growth Team: Work hand-in-hand with media buyers to align creative with audiences, copy, and campaign objectives.
Leverage UGC & Trends: Source creators and UGC talent, and repurpose raw footage into scroll-stopping ads that feel native to each platform.
Manage Creative Pipeline: Maintain an organized library of assets, testing cadences, and insights from what’s working and what’s not.
Stay Culturally Tuned-In: Bring a steady stream of fresh, trend-driven ideas rooted in pop culture, meme language, and platform behavior.
Experience Requirements
3–6 years in a paid social creative role with hands-on execution responsibilities.
Proficient in video editing (Premiere, After Effects, CapCut, or similar) and graphic design tools (Figma, Photoshop, Illustrator).
A creative problem solver who knows how to build direct-response content that performs.
Experience working inside or alongside a growth team at a DTC or CPG brand.
Ability to balance speed with quality you can ship fast and make it look great.
Comfortable directing UGC creators or managing small shoots (remote or in-person).
Confident using data to inform creative direction and iterate quickly.
Proficient in video editing (Premiere, After Effects, CapCut, or similar) and graphic design tools (Figma, Photoshop, Illustrator).
A creative problem solver who knows how to build direct-response content that performs.
Experience working inside or alongside a growth team at a DTC or CPG brand.
Ability to balance speed with quality you can ship fast and make it look great.
Comfortable directing UGC creators or managing small shoots (remote or in-person).
Confident using data to inform creative direction and iterate quickly.
