Freelance Retention Marketer (Email & SMS) @ Michael Todd Beauty

We’re seeking a freelance retention marketer to own the content and calendar strategy for our email and SMS marketing. You’ll collaborate with our CMO and a dedicated retention agency. The agency handles overall strategy, segmentation, journey mapping, testing, and technical setup. You’ll focus on developing messaging, campaign concepts, and the content calendar—ensuring all creative aligns with the approved retention strategy and brand voice.

Key responsibilities:
• Plan and manage the monthly content calendar with the CMO and agency
• Concept and write all email and SMS marketing copy for campaigns and flows
• Project manage creative production with our in-house designer
• Organize final assets and approvals for on-time delivery to the agency
• Review and QA final creative
• Track creative tests and performance trends
• Coordinate with the agency to ensure timely campaign execution

Proven experience writing email and SMS copy for DTC/e-commerce brands
• Strong understanding of retention KPIs (open rates, click rates, revenue per send)
• Ability to generate creative angles and story-driven campaigns
• Comfortable working async and managing small projects to deadlines
• Bonus: Experience with Klaviyo, Postscript, or similar tools