Job description
[This is to include additional information from a previous job post - if you responded already no need to submit another response] We are a luxury, U.S.-based fragrance brand (www.HabibiNY.com ) looking for a skilled media buyer experienced with taking a 7-figure company to 8 figures and beyond. This person should understand and have experience in selling luxury, $100+ AOV products on Meta.
Experience Requirements
1) Experience growing 7-figure brands to the next level on Meta, 2) Experienced with creating marketing angles that create customer desirability for a luxury fragrance, 3) Aspirational marketing techniques/crearive & copy for different personas, i.e 'What will this scent do for me', 4) Experience in alternative funnel strategies to lower CAC, 5) Leverage omni channel halo effect, 6) Experience with CAC:LTV modeling and tracking
Technically strong to troubleshoot tracking/pixel issues.
Leverage Klaviyo/shopify audiences in retargetting
Experience with running whitelisting ads
Working closely in a feedback loop with creatives , cro and crm teams.