Fractional Copywriter @ Institute for Integrative Nutrition

The Institute for Integrative Nutrition (IIN) is the global leader in health and wellness education, with 30+ years of experience and over 180,000 graduates in 175 countries. We’re seeking a talented fractional copywriter to help share IIN’s mission and inspire our global community. In this role, you’ll craft clear, compelling content that drives engagement and supports our marketing initiatives. You’ll work across multiple channels—including email, SMS, blogs, website pages, and event promotions—ensuring every piece reflects IIN’s voice: approachable, authoritative, and focused on education and transformation. You’ll also leverage AI tools to accelerate idea generation and first drafts, then refine, proof, and iterate to produce polished, high-performing copy. Collaboration with the marketing team will be key to developing content that not only connects with our audience but also converts interest into action. This is an opportunity to contribute to a mission-driven organization, helping more people experience the ripple effect of health and wellness.

-3+ years of professional copywriting experience, ideally in health, wellness, or education.
-Strong portfolio demonstrating digital marketing copy for email, SMS, web, and blogs.
-Clear, concise, audience-focused writing style with attention to detail.
-Familiarity with SEO principles and performance-driven content strategy.
-Basic proficiency with AI writing tools and a willingness to learn and iterate using new technologies.
-Ability to work independently in a fractional or part-time capacity, managing multiple projects.

Nice to Haves:
-Background in online education, health coaching, or wellness brands.
-Experience with email marketing platforms, SMS tools, and content management systems.