Job description
We’re looking for a freelance retention marketer who’s brilliant at email and SMS to support for a fashion clients — this should be your core expertise, not just a side skill. You’ll lead lifecycle strategy and execution across flows, campaigns, and segmentation, with a strong focus on driving repeat purchases, engagement, and LTV. You should be confident operating inside Klaviyo (or similar platforms), making data-backed decisions, and continuously optimizing performance.
Strong preference for candidates who can also write clear, on-brand copy for flows and campaigns. Bonus if you’re able to handle design work — even simple layouts that follow brand guidelines and drive conversions.
Experience Requirements
Deep experience owning email and SMS strategy for a consumer brand, in fashion. Must be fluent in Klaviyo and strong at working hands-on with flows, segmentation, campaign calendars, and performance reporting.