Product Explainer Video Series @ 3Z

Project Overview: We’re looking to produce a series of product-focused videos highlighting a range of our ancillary offerings. Initially, we’d like to start with 6–10 videos, with the potential to expand based on performance and budget.

Inspiration: This video captures the tone, visual style, and production quality we're aiming for.
https://www.youtube.com/watch?v=9zcf22c28nA

Each video should:
• Clearly explain and visually demonstrate product features and benefits
• Include human interaction with the product (e.g. a host pressing into materials, showing motion, engaging with key features)
• Offer both wide and detail shots with smooth, minimal camera movement
• Maintain a clean, elevated aesthetic with simple yet intentional styling

Deliverables:
• 3–5 minute edited video per product
• On-camera host speaking directly to camera
• Scripts for each video
• Studio setup with a backdrop, table area, and non-table area — all products need to be shown alongside a Helix mattress
• Final edited versions of each video

Initial Product List (subject to change): We’d likely begin with a selection of the following, with the potential to scale depending on budget:
• Adjustable Base
• Foundation
• Metal Frame
• Mattress Toppers (Dual Comfort, Premium, ErgoAlign, Memory Foam, Plush Organic)
• Protectors & Encasements (Waterproof Protector, Waterproof Encasement, Kids Encasement, GlacioTex Cooling Protector)
• New Pillow (to be launched)

Production Location: Ideally in New York, so I can be on-site with one or two others to oversee visuals and messaging.

To be considered for this project, this should demonstrate the following capabilities:

1. Product-Focused Video Production
2. On-Camera Talent & Direction
3. Studio Production Setup
4. Visual Style & Camera Work
5. Scriptwriting & Messaging
6. Post-Production
7. Scalability & Project Management