Marketing Analyst @ Conscious Partners

We are seeking a skilled Marketing Analyst to provide insightful analysis and support our marketing strategies. The ideal candidate will analyze market trends, assess consumer behavior, and generate reports to guide our marketing decisions. Strong analytical skills and experience with data visualization tools are crucial. If you're passionate about leveraging data to drive marketing success, we would love to hear from you! Key Responsibilities include:
- Lead the creation of detailed, actionable analytics reports and dashboards, providing insights into campaign performance, website traffic, and customer behaviors.
- Perform in-depth analysis to identify trends, opportunities, and optimization recommendations for digital marketing initiatives.
- Manage tracking and data integrity for digital campaigns across platforms, ensuring accurate and reliable reporting.
- Collaborate with internal teams to align marketing strategies with analytics findings.
- Develop and maintain advanced reporting systems using tools like Google Analytics, Google Data Studio, or Tableau.
- Conduct A/B tests and support hypothesis testing to refine marketing strategies.

- 3+ years of experience in digital marketing analytics or a related field.
- Strong understanding of digital media fundamentals and performance marketing metrics (Google Ads, Facebook Ads, programmatic media, etc.).
- Proficiency with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Advanced knowledge of Excel and experience with data visualization tools such as Tableau or Power BI.
- Strong skills in SQL or other data querying languages.
- Experience working with APIs for data extraction and automation.
- Solid understanding of statistical analysis techniques, including hypothesis testing and regression.
- Excellent communication skills with the ability to present findings to both technical and non-technical audiences.