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Growth & Retention Marketing Lead

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Applicants: 72

Growth & Retention Marketing Lead @ Miracle Milkookies

Published: June 23, 2025

Job description

Miracle Mama is on a mission to support women through every hormonally intense stage of life — from pregnancy to postpartum and beyond — with our hero product line, Miracle Milkookies. After several years of organic growth and a highly engaged customer base, we’re now entering a critical high-growth phase and seeking a sharp, data-driven Growth & Retention Lead to optimize performance, increase AOV, and supercharge customer LTV.

We’re looking for someone who lives at the intersection of strategy and execution — who can own our email/SMS marketing, customer journey, retention flows, segmentation, and conversion with confidence and clear KPIs.

Experience Requirements

5+ years in DTC marketing, growth, or eCommerce
Proven experience scaling a brand from $1M–$10M+ in revenue
Deep understanding of CAC/LTV economics and performance attribution
Fluent in Meta Ads Manager, Klaviyo, Shopify, and Google Analytics
Creative and analytical — you love testing, measuring, and iterating
Comfortable in fast-moving, founder-led startups
Passionate about supporting women, moms, and mission-driven brands

Opportunity details

Category

Marketing
Marketing Strategy & Brand
Retention & CRM

Project type:

Duration:

6 -12 months

Budget:

$8k/month

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Applicants

Showing 4 of 72
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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Your Application

Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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