Open
Applicants: 72
Paid Media Specialist (Client-Facing) @ Stable Consulting
Published: May 28, 2025
Job description
About Awestruck:
At Awestruck, we craft bold, data-driven digital campaigns that help our hospitality and tourism clients stand out and succeed. We're looking for a Paid Media Specialist who combines deep platform expertise with strong communication skills to help drive strategy and performance for our hospitality clients.
About the Role:
As a Paid Media Specialist, you'll be responsible for planning, executing, and optimizing paid media campaigns—primarily across Google Ads and Meta Business Manager. But what sets this role apart is its client-facing nature: you won’t just build high-performing campaigns—you’ll also be on the front lines, communicating strategies, answering questions, and building relationships with our clients.
We're looking for someone who is equal parts performance marketer and strategic communicator—comfortable in the platforms and confident on client calls.
About the Role:
As a Paid Media Specialist, you'll be responsible for planning, executing, and optimizing paid media campaigns—primarily across Google Ads and Meta Business Manager. But what sets this role apart is its client-facing nature: you won’t just build high-performing campaigns—you’ll also be on the front lines, communicating strategies, answering questions, and building relationships with our clients.
We're looking for someone who is equal parts performance marketer and strategic communicator—comfortable in the platforms and confident on client calls.
Key Responsibilities
- Campaign Management
Plan, launch, and optimize paid media campaigns across Google Ads and Meta platforms.
Monitor performance and make data-driven adjustments to improve CTR, conversion rates, and ROAS.
Implement A/B testing and experimentation to enhance campaign performance.
- Analytics and Reporting
Use GA4 and GTM to ensure accurate tracking and meaningful insights.
Build custom reports and dashboards to clearly communicate performance to clients and internal teams.
Translate complex performance data into clear, actionable recommendations.
- Client Communication
Participate in regular client calls to present strategies, performance updates, and optimization plans.
Proactively answer client questions and provide clear, confident guidance on paid media decisions.
Serve as a strategic advisor by understanding client goals and aligning campaign efforts accordingly.
- Strategic Planning
Collaborate with Account Directors to develop multi-channel paid media strategies that support broader marketing goals.
Stay on top of platform updates, industry trends, and emerging opportunities to keep campaigns fresh and competitive.
- Budget Management
Manage campaign budgets to ensure efficient spend and strong ROI.
Forecast and adjust media allocations based on campaign performance and client priorities.
At Awestruck, we craft bold, data-driven digital campaigns that help our hospitality and tourism clients stand out and succeed. We're looking for a Paid Media Specialist who combines deep platform expertise with strong communication skills to help drive strategy and performance for our hospitality clients.
About the Role:
As a Paid Media Specialist, you'll be responsible for planning, executing, and optimizing paid media campaigns—primarily across Google Ads and Meta Business Manager. But what sets this role apart is its client-facing nature: you won’t just build high-performing campaigns—you’ll also be on the front lines, communicating strategies, answering questions, and building relationships with our clients.
We're looking for someone who is equal parts performance marketer and strategic communicator—comfortable in the platforms and confident on client calls.
About the Role:
As a Paid Media Specialist, you'll be responsible for planning, executing, and optimizing paid media campaigns—primarily across Google Ads and Meta Business Manager. But what sets this role apart is its client-facing nature: you won’t just build high-performing campaigns—you’ll also be on the front lines, communicating strategies, answering questions, and building relationships with our clients.
We're looking for someone who is equal parts performance marketer and strategic communicator—comfortable in the platforms and confident on client calls.
Key Responsibilities
- Campaign Management
Plan, launch, and optimize paid media campaigns across Google Ads and Meta platforms.
Monitor performance and make data-driven adjustments to improve CTR, conversion rates, and ROAS.
Implement A/B testing and experimentation to enhance campaign performance.
- Analytics and Reporting
Use GA4 and GTM to ensure accurate tracking and meaningful insights.
Build custom reports and dashboards to clearly communicate performance to clients and internal teams.
Translate complex performance data into clear, actionable recommendations.
- Client Communication
Participate in regular client calls to present strategies, performance updates, and optimization plans.
Proactively answer client questions and provide clear, confident guidance on paid media decisions.
Serve as a strategic advisor by understanding client goals and aligning campaign efforts accordingly.
- Strategic Planning
Collaborate with Account Directors to develop multi-channel paid media strategies that support broader marketing goals.
Stay on top of platform updates, industry trends, and emerging opportunities to keep campaigns fresh and competitive.
- Budget Management
Manage campaign budgets to ensure efficient spend and strong ROI.
Forecast and adjust media allocations based on campaign performance and client priorities.
Experience Requirements
Qualifications
- 3+ years of hands-on experience managing paid media campaigns (Google Ads + Meta Business Manager).
- Proficient in GA4 and GTM, with a strong understanding of event tracking and data attribution.
- Proven ability to drive measurable performance and meet KPIs.
- Strong client-facing communication skills, including the ability to explain complex concepts clearly and professionally.
- Excellent written and verbal communication skills.
- Highly organized and detail-oriented, with the ability to manage multiple projects and meet deadlines.
- Google Ads and Meta Blueprint certifications preferred.
- Experience in the hospitality, travel, or tourism industry is a plus.
- 3+ years of hands-on experience managing paid media campaigns (Google Ads + Meta Business Manager).
- Proficient in GA4 and GTM, with a strong understanding of event tracking and data attribution.
- Proven ability to drive measurable performance and meet KPIs.
- Strong client-facing communication skills, including the ability to explain complex concepts clearly and professionally.
- Excellent written and verbal communication skills.
- Highly organized and detail-oriented, with the ability to manage multiple projects and meet deadlines.
- Google Ads and Meta Blueprint certifications preferred.
- Experience in the hospitality, travel, or tourism industry is a plus.
