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DTC Growth & CRO Strategist

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Applicants: 72

DTC Growth & CRO Strategist @ Rayo Energy

Published: July 28, 2026

Job description

We need someone to own a full audit and redesign of our website conversion path: product pages, offer structure, checkout flow, and subscription vs. one-time purchase economics. This includes restructuring our pricing/offer stack, tightening our Shopify storefront, and rebuilding the funnel from paid traffic to purchase. You'll own the strategy and roadmap plan.

Experience Requirements

- Proven track record improving conversion rate and AOV for DTC e-commerce brands, ideally on Shopify
- Experience designing/restructuring pricing and offer strategy (bundles, subscriptions, discount ladders) for CPG or supplement brands
- Direct experience with supplement, nutrition, or wellness brands strongly preferred
- Comfortable working with small/lean teams and founder-operators, not just enterprise brands
- Data-driven — able to work from CAC/AOV/contribution margin numbers to prioritize what to fix first
- Running, cycling, or endurance sports background is a plus but not required

Opportunity details

Category

Marketing
Analytics & Experimentation
Paid Media
Marketing Strategy & Brand

Project type:

One Time

Duration:

< 1 month

Budget:

5000

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Your Application

Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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