Performance Creative Strategist @ Continuity Capital

We are a group of ecom stores doing $30M+/yr. We’re hiring a part-time creative strategist to scale content production. We’re focused on selling a variety of products across different categories in the US market. Everything from beauty products to gadgets, kids’ toys and more. Our approach is very direct response-oriented. Brand awareness is not our priority.

Scope of Work:

-Dive deep into market and competitor research to gain strong insights and guide creative direction

-Develop video ad concepts, scripts, and storyboards with a direct response focus

-Work closely with and guide video editors, UGC creators, and designers to help make content that hits our goals, and review their work to keep it on point.

-Ideally, you’re also comfortable jumping directly into video editing, design, or content creation when needed. For example, if it’s for a last-minute task or just because you think you can bring something better to the table

-Work with media buyers to analyze ad performance (CTR, CVR, ROAS) and iterate on winning creatives

-Lead creative testing. Hooks, formats, angles, and more to continuously improve performance

-Stay ahead of social trends to inspire fresh, native-feeling content ideas

Strong copywriting skills. Proven track record of writing and directing high-performing creatives for ecom brands with over $300K in monthly ad spend on Meta