Job description
We're looking for a senior performance marketing leader to own customer acquisition end-to-end for our DTC/eCommerce brand. You'll set full-funnel paid media strategy across Meta, Google, TikTok, and Amazon, manage a large media budget against CAC and contribution-margin targets, and partner with executive leadership on forecasting and budget allocation. You'll lead creative testing frameworks, attribution/measurement infrastructure, and lifecycle initiatives, working cross-functionally with creative, analytics, and ops teams to drive profitable, repeatable growth. This is a player-coach role: equal parts strategy and hands-on execution.
Experience Requirements
8+ years in performance/growth marketing scaling DTC or eCommerce brands. Has personally managed $25M+ (ideally $50M+) in annual media spend across Meta, Google, and TikTok, with a track record of improving CAC efficiency and contribution margin at scale. Deep Meta Ads expertise (Advantage+, broad targeting), strong command of attribution and measurement (Triple Whale, Northbeam, GA4), forecasting and budget planning, and creative testing systems. Experience partnering with executive leadership on growth planning and leading cross-functional teams across paid, creative, analytics, and lifecycle.