AI/SEO Strategy and Optimization Lead @ 3Z

Helix Sleep is one of the most recognized names in the mattress category, but the way consumers discover products is changing fast. AI-powered search — Google AI Overviews, Perplexity, ChatGPT — is increasingly the first stop for high-intent shoppers, and a range of organic and third-party signals are now the raw material for AI-generated recommendations. The rules for how brands get found are being rewritten in real time, and almost no one has them figured out yet. This role exists to make Helix the default answer when someone asks any AI or search engine which mattress to buy.

We're far less interested in a polished resume than in raw hunger and obsession. You don't need to be a credentialed SEO expert, however having an SEO background is a plus. We’re looking for the kind of person who has already been pulled into this world, who experiments relentlessly, and who is determined to become one of the defining voices in AI discoverability before the rest of the industry catches up. If you're looking for a settled playbook to execute, this isn't it. If you want to write that playbook, to own a frontier problem, learn faster than anyone around you, and grow with the discipline as it's being invented, this is one of the best seats anywhere to do it.

You’ll report directly to the Head of Helix and own the strategy, execution, and results for AI discoverability, traditional SEO, and the content that powers both. This is a high-visibility, high-accountability role with a clear mandate: measurably improve how Helix ranks and is cited across every discovery surface that matters.

What You’ll Own

AI Discoverability
• Build and execute a strategy to get Helix cited favorably in LLM-generated answers (Google AI Overviews, ChatGPT, Perplexity, etc).
• Understand the input signals that drive AI recommendations and systematically strengthen each.
• Establish a repeatable framework for measuring AI discoverability, accessibility, and performance.
Traditional SEO
• Own keyword strategy, on-page optimization, and technical SEO for helixsleep.com.
• Partner with site and design teams to implement structural improvements and maintain ranking stability through site changes.
• Drive organic traffic growth with clear YoY targets.
Content Strategy
• Develop and manage a content roadmap built around high-intent queries and the topics AI models use to form opinions about the category.
• Partner with influencer, organic social, and PR teams to generate the third-party signals that feed both SEO and AI.
• Commission or produce long-form, expert-driven content — comparison guides, physician-backed claims, video assets — that builds defensible authority.
AI & SEO Technical Infrastructure
• Own the technical foundation that makes Helix legible to AI systems and search engines — llms.txt, structured data, crawlability, and whatever emerging standards come next.
• Proactively identify technical gaps and opportunities, then execute the improvements that move discoverability and performance.
• Partner closely with e-commerce and engineering teams to scope, prioritize, and ship infrastructure changes.

• 5–8+ years in SEO, content strategy, or digital marketing, with meaningful work at the intersection of SEO and AI/LLM discoverability.
• Proven ability to drive measurable organic growth — you can point to rankings, traffic, and revenue impact you’ve personally owned.
• Genuine curiosity about how AI search systems work and what signals they optimize toward.
• Strong cross-functional collaborator — you’ll work across site, design, influencer, PR, and paid without direct reports to start.
• Data-driven and self-directed; comfortable building a playbook in a space that’s moving fast.