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Freelance Paid Social Marketer (Meta/IG) – Growth-Focused Role at HoneMD @ HoneMD
Published: July 28, 2025
Job description
What We’re Looking For:
We’re hiring a freelance growth marketer to own Paid Social strategy, creative testing, and performance, with an initial focus on Meta/Instagram. You should have strong experience running local lead gen and conversion-optimized campaigns for consumer service brands, ideally in beauty, medspa, health, or lifestyle verticals.
You’ll work directly with the CEO and have support from internal creative, operations, and automation leads. Your mission: drive bookings at an efficient CAC, and scale what works.
Key Responsibilities:
-Own strategy, execution, and optimization of Meta/Instagram campaigns to drive appointment bookings and new patient acquisition
-Build and scale local campaigns (with geo-targeting, audience segmentation, lead forms, retargeting)
-Run creative testing across hooks, formats, copy, and audience
-Optimize campaigns based on CPL, CPB, and CAC goals. You’re not just running ads, you’re solving for the funnel
-Collaborate with internal team on lead-to-booking automation (HubSpot, Boulevard, GoHighLevel, etc.)
-Report weekly performance insights, wins, and next tests
We’re hiring a freelance growth marketer to own Paid Social strategy, creative testing, and performance, with an initial focus on Meta/Instagram. You should have strong experience running local lead gen and conversion-optimized campaigns for consumer service brands, ideally in beauty, medspa, health, or lifestyle verticals.
You’ll work directly with the CEO and have support from internal creative, operations, and automation leads. Your mission: drive bookings at an efficient CAC, and scale what works.
Key Responsibilities:
-Own strategy, execution, and optimization of Meta/Instagram campaigns to drive appointment bookings and new patient acquisition
-Build and scale local campaigns (with geo-targeting, audience segmentation, lead forms, retargeting)
-Run creative testing across hooks, formats, copy, and audience
-Optimize campaigns based on CPL, CPB, and CAC goals. You’re not just running ads, you’re solving for the funnel
-Collaborate with internal team on lead-to-booking automation (HubSpot, Boulevard, GoHighLevel, etc.)
-Report weekly performance insights, wins, and next tests
Experience Requirements
You’re a Fit If You…
-Have 5–7+ years of hands-on performance marketing experience working with high growth companies.
-Are an expert in Meta Ads Manager: targeting, optimization, reporting, and form-based campaigns
-Have worked with multi-site service brands (e.g., medspas, dental, fitness, cosmetic clinics, salons, or DTC brands with a brick-and-mortar presence).
-Know how to write high-converting ad copy, source/edit creative, and iterate quickly
-Can plug into a team and hit the ground running. We move fast and test constantly
-Bonus: Familiar with tools like HubSpot, Zapier, GHL, Boulevard
-Have 5–7+ years of hands-on performance marketing experience working with high growth companies.
-Are an expert in Meta Ads Manager: targeting, optimization, reporting, and form-based campaigns
-Have worked with multi-site service brands (e.g., medspas, dental, fitness, cosmetic clinics, salons, or DTC brands with a brick-and-mortar presence).
-Know how to write high-converting ad copy, source/edit creative, and iterate quickly
-Can plug into a team and hit the ground running. We move fast and test constantly
-Bonus: Familiar with tools like HubSpot, Zapier, GHL, Boulevard
