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DTC Growth Marketer — Email + Organic & Paid Social (Artisan Food Brand) @ The Dainty Pear
Published: June 4, 2026
Job description
The Dainty Pear (thedaintypear.com) is a fast-growing artisan olive oil and vinegar brand. We launched as a brick-and-mortar boutique in Midway, Utah in 2025 and exceeded $1.5MM in revenue in our first year. Now we're building our direct-to-consumer business from the ground up, and we're looking for an operator who can own that growth.
You'll work across three connected channels:
Email — We have ~10K customer emails that are mostly cold and need a warming strategy, plus ~1K warm contacts we want to actively engage. We need someone to build and execute the full email program: welcome and re-engagement flows, segmentation, a content calendar, and campaigns that turn an existing list into repeat DTC revenue.
Organic social — We have ~65K Instagram followers. We want to grow engagement organically with consistent, on-brand content and use what performs as the foundation for paid.
Paid social — Take our best-performing organic content into paid ads, supplemented by campaign-specific creative, and scale acquisition profitably.
This is a chance to build a DTC engine from zero for a brand that already has strong brand equity, real revenue, and an engaged audience to activate.
You'll work across three connected channels:
Email — We have ~10K customer emails that are mostly cold and need a warming strategy, plus ~1K warm contacts we want to actively engage. We need someone to build and execute the full email program: welcome and re-engagement flows, segmentation, a content calendar, and campaigns that turn an existing list into repeat DTC revenue.
Organic social — We have ~65K Instagram followers. We want to grow engagement organically with consistent, on-brand content and use what performs as the foundation for paid.
Paid social — Take our best-performing organic content into paid ads, supplemented by campaign-specific creative, and scale acquisition profitably.
This is a chance to build a DTC engine from zero for a brand that already has strong brand equity, real revenue, and an engaged audience to activate.
Experience Requirements
Proven DTC growth experience, ideally in consumer products, food/beverage, or specialty retail. Hands-on with email/SMS platforms (Klaviyo preferred) including list warming, flow builds, and segmentation. Strong organic Instagram growth track record and experience translating organic content into paid social campaigns (Meta Ads Manager). Comfortable owning strategy and execution end-to-end for an early-stage DTC business. Bonus: experience scaling a brand from a single retail location into ecommerce.
