TikTok Creator Growth Specialist (Freelance) @ Pawzitivity Products LLC

We're a portfolio of pet and consumer brands looking to significantly scale our TikTok content engine. We're seeking a TikTok specialist who can recruit, manage, and activate a large network of creators to consistently produce high-performing short-form content across multiple offers and brands.
This role is focused on building and managing creator relationships at scale, not necessarily creating content yourself.

What You'll Do
Recruit and manage TikTok creators and UGC talent
Build a repeatable creator sourcing and outreach process
Coordinate content production across multiple brands and offers
Identify trending content formats and hooks
Develop systems for testing large volumes of content
Work with growth and direct response teams to improve content performance
Explore AI-assisted content creation and creator scaling strategies

Success Metrics
Number of active creators recruited
Volume of content produced
Content engagement and performance
Cost per content asset
Winning creative identified and scaled

What We're Looking For
2+ years of experience managing TikTok creators, influencer programs, or UGC campaigns
Existing network ("rolodex") of creators is strongly preferred
Experience scaling content volume and testing creative at scale
Strong understanding of TikTok trends, creator economics, and content performance
Familiarity with direct response marketing is a plus
Experience in pet, health, wellness, or consumer brands is a bonus
Knowledge of AI content workflows is a plus